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Fashion Design Survey

1. About You and Your Brand

1. What’s your role?

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1. What’s your role?

A

Designer / Creative Director

B

Merchandiser / Buyer

C

Founder / Owner

D

Other

2. How big is your team?

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2. How big is your team?

A

1–5

B

6–20

C

21–50

D

50+

3. How do you currently plan your next collection? (Multiple choice)

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3. How do you currently plan your next collection? (Multiple choice)

A

Based on past sales data

B

Trend platforms (WGSN, Tagwalk, etc.)

C

Intuition / creative inspiration

D

Retail feedback

E

Other (please specify)

2. Challenges

1. Which part of your design or planning process feels hardest?

*

(Select up to 2)

1. Which part of your design or planning process feels hardest?

A

Predicting what will sell

B

Deciding colours, silhouettes, prints

C

Managing sampling and cost

D

Understanding customer preferences

E

Managing timelines or teams

F

Other

2. What causes those challenges? (Multiple Choice)

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2. What causes those challenges? (Multiple Choice)

A

Lack of reliable data

B

Too many opinions / creative conflict

C

Not enough time

D

Market changes too fast

E

Limited tech or tools

F

Other

3. What happens if these issues aren’t solved?

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3. Tools & Workflow

1. Which tools or resources do you currently use for ? (Mutliple choice)

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1. Which tools or resources do you currently use for research ? (Mutliple choice)

A

WGSN / Tagwalk

B

Social media (Instagram, TikTok, Pinterest)

C

Runway reports or forecasting agencies

D

Retail analytics (Edited, Launchmetrics, etc.)

E

Internal sales data

F

Designers’ intuition / creative inspiration

G

Other

2. How often do you or your team conduct trend research? (Select one)

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2. How often do you or your team conduct trend research? (Select one)

A

Continuously throughout the season

B

Once per collection

C

Only when starting a new season

D

Rarely / ad hoc

3. What frustrates you most about current tools? (Short Answer)

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4. When you find a trend insight, how do you usually decide whether to act on it? (Select one)

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4. When you find a trend insight, how do you usually decide whether to act on it? (Select one)

A

Based on gut feeling

B

Based on data / performance from previous collections

C

Based on brand fit / creative direction

D

Based on buyer or retail feedback

E

Other

5. If a tool could combine your own historical sales data with external trend signals, would that feel useful or intrusive? (Select one)

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5. If a tool could combine your own historical sales data with external trend signals, would that feel useful or intrusive? (Select one)

A

Very useful

B

Somewhat useful

C

Not sure yet

D

Not useful

6.When you consider paying for a new tool, what matters most? (Select one)

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6.When you consider paying for a new tool, what matters most? (Select one)

A

Price

B

Ease of use

C

Proven results

D

Peer or industry recommendation

E

Support / onboarding

7. When planning a new collection, what is your biggest "Information Gap"?

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7. When planning a new collection, what is your biggest "Information Gap"?

A

Knowing which colors/fabrics are actually trending right now.

B

Understanding if a new design fits my existing Brand DNA.

C

Deciding which categories to grow (e.g., more "Tops" vs. "Bottoms").

D

I don't have a gap; I rely entirely on my intuition.

8. How do you currently validate if a new design concept is "on-brand" before sampling?

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8. How do you currently validate if a new design concept is "on-brand" before sampling?

A

Internal team reviews/Mood boards.

B

Comparing against previous best-sellers manually.

C

I just "know" my brand; I don't use a formal validation process.

D

Other

9. "Your Brand Health Score is 60/100." If an AI gave you this rating based on market data, how would you react?

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9. "Your Brand Health Score is 60/100." If an AI gave you this rating based on market data, how would you react?

A

I’d find it highly valuable and want to know exactly how to improve it.

B

I’d be skeptical but curious about the data sources.

C

I wouldn’t trust a score; I prefer visual feedback only.

10. Which of the two would you want from an AI tool ?

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10. Which of the two would you want from an AI tool ?

A

Analysis of my brand's data and a score

B

Trend research

C

Both

4. Sustainability & Innovation

1. How important is sustainability in your workflow? (Scale 1-5)

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2. Do you currently track waste or overproduction?

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2. Do you currently track waste or overproduction?

A

Yes

B

No

C

Plan to soon

3. How open are you to using AI for creative or planning decisions?(Scale 1-5)

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5. Wrap-Up

1. If one part of your workflow could be automated or simplified, what would it be? (Short answer)

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2. Would you like to test early versions of a tool that predicts design or trend success?

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2. Would you like to test early versions of a tool that predicts design or trend success?

A

Yes

B

No

C

Maybe

If you would like to be on the waitlist and try the App, please drop in you email :)

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3. Is there another designer or brand you think I should talk to? (Short answer)

*