Page 1 of 1
Fashion Design Survey
1. About You and Your Brand
1. What’s your role?
*
A
Designer / Creative Director
B
Merchandiser / Buyer
C
Founder / Owner
D
Other
2. How big is your team?
*
A
1–5
B
6–20
C
21–50
D
50+
3. How do you currently plan your next collection? (Multiple choice)
*
A
Based on past sales data
B
Trend platforms (WGSN, Tagwalk, etc.)
C
Intuition / creative inspiration
D
Retail feedback
E
Other (please specify)
2. Challenges
1. Which part of your design or planning process feels hardest?
*
(Select up to 2)
A
Predicting what will sell
B
Deciding colours, silhouettes, prints
C
Managing sampling and cost
D
Understanding customer preferences
E
Managing timelines or teams
F
Other
2. What causes those challenges? (Multiple Choice)
*
A
Lack of reliable data
B
Too many opinions / creative conflict
C
Not enough time
D
Market changes too fast
E
Limited tech or tools
F
Other
3. What happens if these issues aren’t solved?
*
3. Tools & Workflow
1. Which tools or resources do you currently use for ? (Mutliple choice)
*
A
WGSN / Tagwalk
B
Social media (Instagram, TikTok, Pinterest)
C
Runway reports or forecasting agencies
D
Retail analytics (Edited, Launchmetrics, etc.)
E
Internal sales data
F
Designers’ intuition / creative inspiration
G
Other
2. How often do you or your team conduct trend research? (Select one)
*
A
Continuously throughout the season
B
Once per collection
C
Only when starting a new season
D
Rarely / ad hoc
3. What frustrates you most about current tools? (Short Answer)
*
4. When you find a trend insight, how do you usually decide whether to act on it? (Select one)
*
A
Based on gut feeling
B
Based on data / performance from previous collections
C
Based on brand fit / creative direction
D
Based on buyer or retail feedback
E
Other
5. If a tool could combine your own historical sales data with external trend signals, would that feel useful or intrusive? (Select one)
*
A
Very useful
B
Somewhat useful
C
Not sure yet
D
Not useful
6.When you consider paying for a new tool, what matters most? (Select one)
*
A
Price
B
Ease of use
C
Proven results
D
Peer or industry recommendation
E
Support / onboarding
7. When planning a new collection, what is your biggest "Information Gap"?
*
A
Knowing which colors/fabrics are actually trending right now.
B
Understanding if a new design fits my existing Brand DNA.
C
Deciding which categories to grow (e.g., more "Tops" vs. "Bottoms").
D
I don't have a gap; I rely entirely on my intuition.
8. How do you currently validate if a new design concept is "on-brand" before sampling?
*
A
Internal team reviews/Mood boards.
B
Comparing against previous best-sellers manually.
C
I just "know" my brand; I don't use a formal validation process.
D
Other
9. "Your Brand Health Score is 60/100." If an AI gave you this rating based on market data, how would you react?
*
A
I’d find it highly valuable and want to know exactly how to improve it.
B
I’d be skeptical but curious about the data sources.
C
I wouldn’t trust a score; I prefer visual feedback only.
10. Which of the two would you want from an AI tool ?
*
A
Analysis of my brand's data and a score
B
Trend research
C
Both
4. Sustainability & Innovation
1. How important is sustainability in your workflow? (Scale 1-5)
*
2. Do you currently track waste or overproduction?
*
A
Yes
B
No
C
Plan to soon
3. How open are you to using AI for creative or planning decisions?(Scale 1-5)
*
5. Wrap-Up
1. If one part of your workflow could be automated or simplified, what would it be? (Short answer)
*
2. Would you like to test early versions of a tool that predicts design or trend success?
*
A
Yes
B
No
C
Maybe
If you would like to be on the waitlist and try the App, please drop in you email :)
*
3. Is there another designer or brand you think I should talk to? (Short answer)
*
Submit