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Strategic Projects - Product Lead (>5 years xp)(CRM & Automation focus)

Join the company that is revolutionizing retail in Mexico!

At 3B, we are changing the way Mexicans shop by making quality products accessible at the best price. Our network of nearly 3,000 neighborhood supermarkets is growing rapidly (+50 new stores / month), with one clear ambition: to offer a simple, affordable, and reliable experience to millions of families across the country.

Tiendas 3B combines the agility of a start-up with the scale and strength of a leading retail player.

If you want to learn fast, work on real projects, and have a direct impact in a fast-moving company: welcome aboard!

What you will do as a Product Lead within the Strategic Projects team:

> Own end-to-end product development of an internal CRM tracking a multi-stage operational process — from opportunity identification through full execution and go-live — connecting field, legal, construction, and operations teams in one tool
> Build the reporting layer giving senior leadership real-time, region-by-region visibility into performance at every stage — surfacing which parts of the country are ahead or behind, and why
> Translate ambiguous, cross-functional problems into clear requirements and a phased roadmap, working directly with the teams who'll use the tool daily — then prototype fast and iterate based on real adoption data, not assumptions
> Partner with Tech, Strategy and Operations to scope the build and define what "good" looks like at each stage
> Own adoption post-launch: trainings, feedback loops, and continuous improvement — this only creates value if field teams use it daily
What we are looking for: > 3-5 years in Product Management, ideally on internal tools or CRM/workflow products in fast-paced, high-growth environments
> Track record turning ambiguous, cross-functional processes into simple, structured products — and driving real adoption, including with non-technical, field-based users
> Comfortable designing dashboards that turn operational data into decisions leadership can act on
> Strong analytical toolkit (SQL or Python required) and an autonomous, fast-learning, impact-driven mindset
> Autonomous, structured, fast‑learning, impact‑driven mindset
> Fluent in Spanish and English
🎁 What we offer you: > A highly formative experience in a hyper-growth retailer
> Quick exposure to C-Level and direct impact from week one
> Offices in Mexico City with a young and ambitious team
💼 The hiring process: i) Share your CV + a short motivation paragraph ii) Interview with Elliot Desbiolles, the Team Leader of the Strategic Projects team iii) Technical interview with a member of the Tech team iii) Business Case (48 hours) and presentation in our offices (Polanco, CDMX) iv) Final decision – we commit to giving you fast feedback

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