Total Score

StageName

No shared priorities guiding our marketing

Marketing activities aren't clearly tied to current priorities

Priorities are understood but don't always guide decisions

Clear priorities guide where we spend our time and resources

Coordination depends on one person keeping everything connected.

Our channels are coordinated around shared priorities and timing.

No set process. It depends on who sees it.

We try to follow up, but some opportunities go cold.

Most inquiries get a timely response, but we don't consistently track them.

We track inquiries and follow up within a timeframe that fits their needs.

No. We’re often correcting or clarifying what we do.

Somewhat. People get the basics but miss what sets us apart.

Mostly, though people describe us in slightly different ways.

Yes. People describe us the way we would.

We haven't taken steps to test or ensure consistency.

We know some of our communications tell different stories.

We make an effort to stay consistent, but don't regularly check.

We regularly review our communications to make sure they tell a consistent story.

We can explain what we do, but not clearly why it matters to them.

We can explain the value of working with us, but it isn't always consistent.

Yes. We can clearly explain the value of working together and support our answer with examples.

We're not sure. We find out about gaps when someone raises a concern.

We know there are gaps, but we haven't closed them.

Mostly. We check informally and fix issues as they come up.

Yes. We regularly seek feedback and make adjustments to deliver on our promises.

Someone owns it, but they lack the time, expertise, or support.

Mostly. The work gets done, but some pieces fall through the cracks.

Yes. Clear owners with the time, skills, and support to do it well.