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2026 MSP Storage Economics & Compliance Benchmark

Anonymised market survey on cloud margins, egress friction, and GDPR cryptographic erasure.

MSP Size :

*

A

Under 10 Employees

B

11–50 employees

C

50+ employees

Current Primary Cloud Storage Strategy :

*

A

Hyperscaler direct (AWS S3 / Azure Blob /Google Cloud)

B

S3-Compatible / Channel Storage: Wasabi, Backblaze B2, Impossible Cloud

C

Integrated Backup Cloud: Datto, Acronis, Veeam Cloud Connect

D

Private / On-Prem / Hybrid

How would you describe your storage revenue dynamics? :

*

A

Primary margin generator (>25% margin)

B

Low margin pass-through (<15% margin)

C

Pure cost center bundled into per-user seats

D

We don't track storage margins separately

How would you describe your current process for GDPR cryptographic erasure / data shredding?

*

A

Fully automated: Native API integration; requires negligible staff effort.

B

Semi-automated: Mostly automated, but requires manual audit logging/verification.

C

Highly manual: Scripted or custom per request; consumes significant engineering time.

D

Unresolved / Friction point: No clean technical process in place; high compliance anxiety.

How confident are you that ALL copies (backups, replicas, offsite vaults) are actually removed when primary data is deleted?

*

Rating: 1 (Not confident at all) to 5 (Completely confident)

1

2

3

4

5

If a backend storage platform existed specifically for MSPs—with better margins, automated compliance erasure, and white-label capability—how interested would you be in evaluating it?

*

Rating: 1 (Not interested) to 5 (Very interested)

1

2

3

4

5

What is the single most compelling reason that would make you consider testing a new backend storage provider?

*

A

Significantly higher margin spread (>30%+ net margin)

B

Automated GDPR cryptographic erasure / audit reporting

C

Better data residency / local sovereign compliance

D

Zero egress/API transaction fees

E

Native integration with our primary backup vendor (Veeam, Datto, etc.)

Open Feedback (Short Text - Optional):

What is the single biggest technical friction stopping you from switching backend storage providers?

Report Delivery ( Optional):

This survey is 100% anonymous. If you'd like a copy of the final benchmark PDF next month, drop a burn/temp email address below. We won't use this for marketing.

All responses are 100% anonymous, hosted securely on EU servers under strict GDPR compliance, and will never be used for marketing, sales, or shared with third parties.