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Athletic Footwear Consumer Survey

When you think of athletic footwear brands, which brands come to mind?

Before taking this survey, which of the following athletic footwear brands had you heard of?

A
B
C
D
E
F
G
H
I

When purchasing athletic or everyday footwear, how important are the following factors to you?

Not important
Slightly important
Moderately important
Very important
Extremely important
Comfort
Price
Durability/quality
Appearance/design
Brand reputation
Performance
Technology/innovation
Recommendations/reviews
Sustainability
Status/prestige

Approximately how much would you normally be willing to spend on one pair of athletic shoes?

A
B
C
D
E
F
G

What is the MOST you would be willing to pay for a pair of athletic shoes if you believed they provided significantly better comfort, support, or performance?

A
B
C
D
E
F
G