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Perceptions of Luxury Residential Living in Nigeria

Introduction

We are conducting research into how luxury residential living is understood in Nigeria today and how expectations of premium housing may be changing. This survey is designed for real estate professionals, developers, builders, consultants and other professionals working within Nigeria's housing and real estate industry.

Section 1 - About You

1. Which best describes your primary role in the Nigerian real estate industry?

2. How long have you worked in Nigeria's real estate or built-environment sector?

3. Which residential market do you work with most frequently?

Section 2 - Your Professional View of Luxury

4. In your professional opinion, which five factors contribute most strongly to luxury residential living in Nigeria?

5. Of the factors you selected, which ONE is the most important indicator of luxury residential living in Nigeria?

6. For each characteristic below, how would you classify it in today's Nigerian residential market?

	Essential for good housing	Premium feature	True luxury feature	Not important / Unsure
Prime location
High level of security
Reliable power, water, roads and drainage
High-quality architecture and finishes
Leisure and lifestyle amenities
Green space and access to nature
Features supporting health and wellbeing
Strong sense of community
Sustainable / environmentally responsible design
Climate-responsive and resilient design

Section 3 - What Clients Actually Want

7. Based on your experience with buyers or clients, which five factors do they currently prioritise most when considering a luxury residential property?

8. Which ONE factor most often has the greatest influence on a client's final purchase decision in the luxury residential market?

9. In your experience, how important are the following to luxury residential clients today?

	1	2	3	4	5
Privacy and exclusivity
Reliable infrastructure and services
High-quality architecture and finishes
Lifestyle and recreational amenities
Green space and natural surroundings
Health and wellbeing features
Community and shared spaces
Sustainability
Climate resilience
Investment and resale value

Section 4 - How Luxury Is Changing

10. Compared with five years ago, do you think the meaning of luxury residential living in Nigeria has changed?

11. Which three characteristics do you believe are becoming more important to luxury residential buyers?

12. Which statement comes closest to your view of the Nigerian luxury residential market today?

Luxury is still defined mainly by location, size and exclusivity.

Luxury is increasingly defined by quality, reliability and overall residential experience.

Luxury is increasingly defined by wellbeing, nature, sustainability and quality of life.

Luxury is primarily defined by status, architecture and visible finishes.

Other