Sales-Led Website Scorecard
You know what makes your business worth choosing. But how much of that only becomes clear once someone speaks to you?
This scorecard looks at whether your website explains your offer clearly, reflects what buyers care about, backs up your claims, helps prospects recognise a good fit, and makes the next step clear.
It’s for B2B businesses with complex products or services, where buyers need clarity and confidence before they enquire. The focus is what your website helps buyers understand and decide.
Allow 10–15 minutes. Score each statement based on your website as it exists today.
Be critical. The goal isn’t a high score. It’s to identify the gaps buyers are left to work out for themselves, or that you have to explain in conversation.
