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The Signal Scan

10 questions. 4 minutes. A self-assessment of your firm's governance, next-gen communication fit, and infrastructure readiness.

SECTION 1 — GOVERNANCE

What signals your firm is currently sending.

If someone searched your firm's name today, what would they find?
(Select one)

If someone searched your firm's name today, what would they find?(Select one)
A
B
C
D

Who currently controls your firm's digital narrative? (Select one)

Who currently controls your firm's digital narrative? (Select one)
A
B
C
D

Does your firm treat digital presence as a governance matter or a marketing matter?(Select one)

Does your firm treat digital presence as a governance matter or a marketing matter?(Select one)
A
B
C
D

SECTION 2 — NEXT-GEN FIT

How your communication maps against what the next generation now evaluates.

If a next-generation principal evaluated your firm digitally before a first meeting, what would they conclude?
(Select one)

If a next-generation principal evaluated your firm digitally before a first meeting, what would they conclude?(Select one)
A
B
C
D

How frequently does your firm currently publish or communicate externally? (Select one)

How frequently does your firm currently publish or communicate externally? (Select one)
A
B
C
D

Has your firm assessed how AI tools and search results represent you to someone researching your firm independently? (Select one)

Has your firm assessed how AI tools and search results represent you to someone researching your firm independently? (Select one)
A
B
C
D

Does your firm's online presence make your values, approach, and track record visible to someone who does not know you? (Select one)

Does your firm's online presence make your values, approach, and track record visible to someone who does not know you? (Select one)
A
B
C
D

SECTION 3 — INFRASTRUCTURE READINESS

Whether your firm has the capability to close the gaps.

Does your firm currently have the processes or capability to communicate at the frequency next-gen clients expect?
(Select one)

Does your firm currently have the processes or capability to communicate at the frequency next-gen clients expect?(Select one)
A
B
C
D

Does your firm have a documented tone of voice, messaging framework, or communication standard? (Select one)

Does your firm have a documented tone of voice, messaging framework, or communication standard? (Select one)
A
B
C
D

What is the primary reason you are thinking about your firm's communication to next-gen audiences now?
(Select one)

What is the primary reason you are thinking about your firm's communication to next-gen audiences now?(Select one)
A
B
C
D

First name

Email address