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MOED | Founder Audit

This diagnostic is designed to give a clear snapshot of where your business is today across key areas of growth and sustainability.

Take a breath, remove self-judgment, and answer honestly. This is how we identify where to focus first.

Section 1: Vision & Leadership

How clear is your long-term vision (12–24 months) for your business? (1 = no clarity, 10 = crystal clear and documented)

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How clear is your long-term vision (12–24 months) for your business? (1 = no clarity, 10 = crystal clear and documented)

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How aligned are your daily actions with your long-term vision? (1 = not aligned, 10 = fully aligned)

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How aligned are your daily actions with your long-term vision? (1 = not aligned, 10 = fully aligned)

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How confident do you feel in your role as the leader of your business? (1 = often reactive and unsure what to prioritize, 10 = clear, confident, and leading with intention)

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How confident do you feel in your role as the leader of your business? (1 = often reactive and unsure what to prioritize, 10 = clear, confident, and leading with intention)

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How often do you feel like you are “winging it” in your business decisions? (1 = constantly, 10 = rarely or never)

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How often do you feel like you are “winging it” in your business decisions? (1 = constantly, 10 = rarely or never)

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How clearly have you defined what only YOU should be responsible for as the founder? (1 = not defined, 10 = extremely clear)

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How clearly have you defined what only YOU should be responsible for as the founder? (1 = not defined, 10 = extremely clear)

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Section 2: Revenue & Sales Systems

How predictable is your revenue month-to-month? (1 = unpredictable, 10 = very predictable)

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How predictable is your revenue month-to-month? (1 = unpredictable, 10 = very predictable)

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How clearly defined is your sales process from inquiry to close? (1 = no clear process, 10 = fully defined and repeatable)

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How clearly defined is your sales process from inquiry to close? (1 = no clear process, 10 = fully defined and repeatable)

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How confident are you in your ability to consistently generate new leads? (1 = not confident, 10 = very confident)

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How confident are you in your ability to consistently generate new leads? (1 = not confident, 10 = very confident)

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How effectively do you convert leads into paying clients? (1 = low conversion, 10 = high and consistent conversion)

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How effectively do you convert leads into paying clients? (1 = low conversion, 10 = high and consistent conversion)

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How much visibility do you have into your upcoming revenue (next 30–60 days)? (1 = none, 10 = very clear visibility)

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How much visibility do you have into your upcoming revenue (next 30–60 days)? (1 = none, 10 = very clear visibility)

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Section 3: Founder Capacity & Sustainability

How much control do you feel over your time and schedule? (1 = no control, 10 = full control)

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How much control do you feel over your time and schedule? (1 = no control, 10 = full control)

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How sustainable does your current workload feel long-term? (1 = not sustainable, 10 = very sustainable)

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How sustainable does your current workload feel long-term? (1 = not sustainable, 10 = very sustainable)

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How often do you feel overwhelmed or stretched too thin in your business? (1 = very often, 10 = rarely or never)

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How often do you feel overwhelmed or stretched too thin in your business? (1 = very often, 10 = rarely or never)

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How well does your business operate without your constant involvement? (1 = not at all, 10 = runs smoothly without me)

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How well does your business operate without your constant involvement? (1 = not at all, 10 = runs smoothly without me)

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How supported do you feel in your business? (systems, people, or processes) (1 = not supported, 10 = very supported)

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How supported do you feel in your business? (systems, people, or processes) (1 = not supported, 10 = very supported)

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Section 4: Operations & SOPs

How clearly defined are your core processes and workflows? (1 = not defined, 10 = fully documented)

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How clearly defined are your core processes and workflows? (1 = not defined, 10 = fully documented)

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How consistently are tasks completed the same way in your business? (1 = inconsistent, 10 = very consistent)

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How consistently are tasks completed the same way in your business? (1 = inconsistent, 10 = very consistent)

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How often do mistakes or rework happen due to unclear processes? (1 = not defined, 10 = fully documented)

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How often do mistakes or rework happen due to unclear processes? (1 = not defined, 10 = fully documented)

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How easy would it be for someone new to step in and follow your processes? (1 = very difficult, 10 = very easy)

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How easy would it be for someone new to step in and follow your processes? (1 = very difficult, 10 = very easy)

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How organized do your day-to-day operations feel?

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How organized do your day-to-day operations feel?

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Section 5: Automations & Tech Stack

How efficient are your current systems and tools? (1 = very manual, 10 = highly efficient)

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How efficient are your current systems and tools? (1 = very manual, 10 = highly efficient)

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How much time do you spend on repetitive or manual tasks each week? (1 = a lot of time, 10 = very little time)

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How much time do you spend on repetitive or manual tasks each week? (1 = a lot of time, 10 = very little time)

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How well integrated are your tools (CRM, scheduling, invoicing, etc.)? (1 = not integrated, 10 = fully integrated)

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How well integrated are your tools (CRM, scheduling, invoicing, etc.)? (1 = not integrated, 10 = fully integrated)

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How confident are you in the tools and systems you’re currently using? (1 = not confident, 10 = very confident)

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How confident are you in the tools and systems you’re currently using? (1 = not confident, 10 = very confident)

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How streamlined does your backend business infrastructure feel? (1 = scattered, 10 = very streamlined)

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How streamlined does your backend business infrastructure feel? (1 = scattered, 10 = very streamlined)

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Section 6: Team & Delegation

How effectively are you delegating or outsourcing tasks in your business? (1 = not delegating, 10 = delegating effectively)

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How effectively are you delegating or outsourcing tasks in your business? (1 = not delegating, 10 = delegating effectively)

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How dependent is your business on you personally? (1 = fully dependent, 10 = runs well without me)

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How dependent is your business on you personally? (1 = fully dependent, 10 = runs well without me)

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How clear are roles and responsibilities within your business? (1 = unclear, 10 = very clearly defined)

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How clear are roles and responsibilities within your business? (1 = unclear, 10 = very clearly defined)

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How confident are you in your current team? (Employees or outsourced services ie. bookkeeper, social media team, photographer, etc.) (1 = not confident or not outsourcing, 10 = very confident)

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How confident are you in your current team? (Employees or outsourced services ie. bookkeeper, social media team, photographer, etc.) (1 = not confident or not outsourcing, 10 = very confident)

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How much capacity do you feel you personally have right now? (1 = burnt out/over capacity, 10 = strong capacity and energy)

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How much capacity do you feel you personally have right now? (1 = burnt out/over capacity, 10 = strong capacity and energy)

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Where Should We Send Your Results?

First & Last Name

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Email address

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