AKIMBO Founding Customer Survey
Section 1. Tell us about yourself
Section 2. Your skin profile
How would you describe your skin type?
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How would you describe your skin type?
How would you describe your skin tone?
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How would you describe your skin tone?
Where are you in your acne journey?
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Where are you in your acne journey?
Section 3. Your current routine
How often do you wear complexion products (i.e., foundation, BB cream, skin tint, concealer)?
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How often do you wear complexion products (i.e., foundation, BB cream, skin tint, concealer)?
Which of the following complexion products do you prefer for regular wear? (If you don't use complexion products, pick a hypothetical one).
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Which of the following complexion products do you prefer for regular wear? (If you don't use complexion products, pick a hypothetical one).
What finish do you prefer?
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What finish do you prefer?
Assuming a product has building coverage, what type of coverage do you like?
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Assuming a product has building coverage, what type of coverage do you like?
If you use complexion products, what product and brands do you go for? (List product name + brand)
What do you like most about the products you're using?
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Are there any gaps or pain points you have with your current products? (E.g., pore-clogging, drying, too shiny, etc)
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Section 4. Your pain points and desires
What are your main challenges or pain points when it comes to makeup?
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Is there a specific type of makeup product, or makeup benefit that you are looking for, but cannot seem to find?
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Describe the perfect complexion product for your skin, if it could be created just for you.
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Rank your considerations when or if purchasing a complexion product, according to how important they are to your decision. Drag options to rank them.
Rank your considerations when or if purchasing a complexion product, according to how important they are to your decision. Drag options to rank them.
If your answer to the above includes "Other", please elaborate.
Are there specific "hero ingredients" you actively seek in a complexion product? (e.g., niacinamide, salicylic acid, water-base, centella, etc). Please also indicate if you are not concerned about ingredients.
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When checking ingredients, what are you looking to avoid? (e.g., fragrance, silicones, etc). Please also indicate if you don't check ingredients.
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Would you be interested in purchasing a product containing acne-targeting active ingredients such as salicyclic acid?
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Would you be interested in purchasing a product containing acne-targeting active ingredients such as salicyclic acid?
Could you elaborate on the reason for your answer above?
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How much are you willing to pay for a complexion product?
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How much are you willing to pay for a complexion product?
Please provide your email, to receive a discount code when we launch.
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Thank you for filling our survey!
