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AKIMBO Founding Customer Survey
Section 1. Tell us about yourself
What is your age?
*
A
Under 18
B
18-24
C
25-34
D
35-44
E
45+
What is your gender?
*
A
Female
B
Male
Section 2. Your skin profile
How would you describe your skin type?
*
Dry
Oily
Combination
Sensitive
Other
How would you describe your skin tone?
*
Fair
Light
Medium
Tan
Deep
Other
Where are you in your acne journey?
*
Active breakouts (mild)
Active breakouts (moderate)
Severe / cystic
Post-acne (scarring / texture)
Occasional blemish (hormonal / stress)
Clear now, but I've had acne in the past
Clear usually, never had acne
Other
Section 3. Your current routine
How often do you wear complexion products (i.e., foundation, BB cream, skin tint, concealer)?
*
A
1-2X per week
B
3-5X per week
C
6-7X per week
D
Few times a month
E
Never
Which of the following complexion products do you prefer for regular wear? (If you don't use complexion products, pick a hypothetical one).
*
Full-coverage foundation
Light-to-medium coverage foundation
BB cream
CC cream
Skin tint
Tinted moisturizer
Concealer
Other
What finish do you prefer?
*
Matte (i.e., no shine, oil control, velvety appearance)
Satin or natural (i.e., in between matte and dewy, skin-like finish)
Dewy or glowy (i.e., high shine, hydrated and fresh look)
Other
Assuming a product has building coverage, what type of coverage do you like?
*
Low
Medium
Full
Other
If you use complexion products, what product and brands do you go for? (List product name + brand)
What do you like most about the products you're using?
*
Are there any gaps or pain points you have with your current products? (E.g., pore-clogging, drying, too shiny, etc)
*
Section 4. Your pain points and desires
What are your main challenges or pain points when it comes to makeup?
*
Is there a specific type of makeup product, or makeup benefit that you are looking for, but cannot seem to find?
*
Describe the perfect complexion product for your skin, if it could be created just for you.
*
Rank your considerations when or if purchasing a complexion product, according to how important they are to your decision. Drag options to rank them.
Use the up and down arrow keys to change the rank.
1
Acne-safe; non pore-clogging
1
Active benefits (i.e., contains acne-targeting active ingredients such as salicylic acid)
1
Soothing / calming ingredients
1
Coverage level I prefer (e.g., light, medium, full)
1
Texture / blurring effect
1
A finish I like (e.g., matte, satin, natural, glowy)
1
Longevity
1
Shade match
1
Breathability / how it feels on my skin
1
Price
1
Other
If your answer to the above includes "Other", please elaborate.
Are there specific "hero ingredients" you actively seek in a complexion product? (e.g., niacinamide, salicylic acid, water-base, centella, etc). Please also indicate if you are not concerned about ingredients.
*
When checking ingredients, what are you looking to avoid? (e.g., fragrance, silicones, etc). Please also indicate if you don't check ingredients.
*
Would you be interested in purchasing a product containing acne-targeting
active
ingredients such as salicyclic acid?
*
A
Very much so!
B
Some interest
C
Neutral
D
Not that interested
E
Completely distinterested
Could you elaborate on the reason for your answer above?
*
How much are you willing to pay for a complexion product?
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Under US$20
US$20-30
US$30-40
US$40-50
US$50-60
US$60-70
>US$70
Price doesn't matter to me, as long as it works
And finally ...
Please provide your email, to receive a discount code when we launch.
*
Thank you for filling our survey!
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