The 2026 Women Solopreneur Marketing Survey

Creative services (design, photography, writing, etc.)

Product-based business (physical or digital)

I enjoy it — it feels natural and energizing

It’s fine — I do it without much friction

I feel conflicted — some parts work, others feel completely wrong for me

Yes — what I’m doing works and feels right

Some things work but there’s always an ‘almost right’ feeling

Things produce short-term results but don’t last

No — nothing has worked the way I hoped

Yes — serious burnout that affected my business or health

Yes — moderate burnout that made me pull back from marketing

Yes — mild burnout, but I pushed through it

I’ve felt depleted by it but wouldn’t call it burnout

No — marketing hasn’t caused burnout for me

I've used frameworks but don't know them by name

No — they seem designed for a different kind of operator

I’m not sure — I hadn’t thought about it

I was creating something I would have made anyway

I wasn't performing — I was just communicating

The audience found me rather than me chasing them