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New Patient Intake: The Brand Psychiatrist Diagnostic
Initial Brand Diagnostic: Preliminary Evaluation
Instructions: Provide precise information. Vague or emotional responses will lead to an incorrect diagnosis. This form is a mandatory requirement before your case is reviewed.
Full Name/Title
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Secure Correspondence Email
*
Company Name
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The Recurring Nightmare:
What is the one specific failure your brand is most afraid of facing in the next 12 months?
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The Identity Fracture:
If I stripped away your logo, would your customers still recognize your "voice," or are you wearing a mask?
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The Symptom vs. The Disease:
You think your problem is "not enough sales." What is the
actual
reason people are ignoring you?
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The Trauma History:
Which competitor has "beaten" you recently? What do they have that you lack?
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The Hallucination:
What is one thing you believe about your brand that your customers clearly do not agree with?
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The Genetic Code:
If your brand died tomorrow, what specific "gap" would it leave in the world?
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The Commitment:
Are you prepared to kill off failing parts of your business, or are you looking for a placebo?
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PROCEED TO EVALUATION