→ Manage the final development and commercial launch of our educational modules and certification programmes.
→ Develop and execute marketing strategies targeting the global video games industry.
→ Coordinate project timelines, contributors, and deliverables across internal teams.
→ Work closely with our design, copywriting, and marketing staff to produce engaging promotional materials.
→ Develop and optimise e-commerce strategies to maximise online sales and customer acquisition.
→ Plan and manage digital marketing campaigns across email, social media, partnerships, and content marketing.
→ Monitor campaign performance and recommend improvements using analytics and customer insights.
→ Build relationships with industry partners, communities, influencers, and media.
→ Identify opportunities to expand the reach and commercial success of the Huqiao Games education platform.