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Got 5 minutes? 👀
Help us decode India's deodorant habits. Your honest answers could shape a product you'll actually want to use.
What is your age?
*
A
Under 18
B
18-22
C
23-27
D
28-35
E
36-45
F
46+
What is your gender?
*
A
Male
B
Female
C
Non-binary
D
Prefer not to say
Which city do you currently live in?
*
What is your occupation?
*
A
Student
B
Working Professional
C
Business Owner
D
Freelancer
E
Homemaker
F
Other
How much do you sweat on a typical day?
*
A
Very little
B
Average
C
Quite a lot
D
Excessively
Which body parts usually develop body odor?
*
Underarms
Neck
Chest
Back
Feet
Groin
I don't usually notice body odor
How concerned are you about body odor?
*
1 stars
2 stars
3 stars
4 stars
5 stars
When are you MOST worried about body odor?
*
During office/work
During college
While commuting (Metro/Bus)
At the gym
During meetings
During interviews
Before a date
While travelling
At parties/events
Around friends
Around family
I rarely worry about body odor
Which products do you currently use?
*
Aerosol deodorant
Roll-on
Stick deodorant
Antiperspirant
Perfume
Body mist
Talcum powder
Alum (Fitkari)
Natural remedies
Which brand do you currently use the most?
*
Why did you choose this brand?
*
Recommended by friends/family
Recommended by influencers
Social media
Good reviews
Affordable
Smells good
Long-lasting
Trusted brand
Easy availability
Skin-friendly
Habit
Attractive packaging
How much do you usually spend on a deodorant?
*
A
Under ₹150
B
₹150-250
C
₹250-400
D
₹400-700
E
₹700+
How often do you buy a deodorant?
*
A
Every month
B
Every 2 months
C
Every 3 months
D
Every 6 months
E
Rarely
Do you carry your deodorant when you leave home?
*
A
Always
B
Often
C
Sometimes
D
Rarely
E
Never
When do you usually apply deodorant?
*
After shower
Before leaving home
Before office
Before college
Before gym
After gym
Before dates
Before social events
Whenever I notice body odor
How many times do you reapply deodorant in a day?
*
A
Never
B
Once
C
Twice
D
More than twice
When do you usually reapply your deodorant?
*
After gym
After commuting
During office
Before going out in the evening
Before dates
Before meetings
Before meeting friends
I never reapply
How many hours of protection does your current deodorant CLAIM to provide?
*
A
I don't know
B
Up to 8 hours
C
12 hours
D
24 hours
E
48 hours
F
72 hours
G
Other
Based on your experience, how long does it ACTUALLY keep you odor-free?
*
A
Less than 2 hours
B
2-4 hours
C
4-6 hours
D
6-8 hours
E
8-12 hours
F
More than 12 hours
Does it actually live up to its advertised claim?
*
A
Yes, completely
B
Mostly
C
Sometimes
D
Rarely
E
Not at all
F
I'm not sure
If your deodorant doesn't perform as promised, why do you still continue using it?
*
I like its fragrance
I'm used to the brand
Haven't found anything better
It's affordable
Easily available
I simply reapply it
It works well enough
I don't expect deodorants to last that long
Never really thought about changing
Have you ever been embarrassed because your deodorant stopped working earlier than expected?
*
A
Frequently
B
Sometimes
C
Rarely
D
Never
Ideally, how long would you like a deodorant to keep you odor-free?
*
A
4-6 hours
B
6-8 hours
C
8-12 hours
D
12-24 hours
E
More than 24 hours
Which statement best describes why you buy a deodorant?
*
A
I want to smell amazing.
B
I don't want to smell bad.
C
Both equally.
D
I only use it occasionally.
Rank these reasons for using deodorant
*
Use the up and down arrow keys to change the rank.
1
Smell attractive
1
Prevent body odor
1
Feel fresh
1
Confidence
1
Hygiene
1
Habit
1
Impress others
If your deodorant had ZERO fragrance but completely eliminated body odor, would you use it?
*
A
Definitely
B
Probably
C
Maybe
D
Probably not
E
Never
What problems have you faced with deodorants?
*
Doesn't last long
Too strong fragrance
Leaves stains on clothes
Sticky
Irritates skin
Causes itching
Causes pigmentation
Contains alcohol
Contains aluminium
Doesn't control odor well
Too expensive
Bulky to carry
Nothing
Why did you last switch deodorants?
*
Didn't work
Better fragrance
Better price
Better ingredients
Better reviews
Skin irritation
Wanted to try something new
Didn't switch
Before buying a deodorant, what are the TOP 3 things you look for?
*
Long-lasting
Eliminates body odor
Pleasant fragrance
Affordable
Skin-friendly
Alcohol-free
Aluminium-free
Doesn't stain clothes
Dermatologist-tested
Natural ingredients
Portable
Attractive packaging
Trusted brand
Where do you usually buy your deodorant?
*
Blinkit
Zepto
Instamart
Amazon
Nykaa
Pharmacy
Supermarket
D-Mart
Brand website
What influences your purchase the most?
*
Friends
Family
Instagram
YouTube
Influencers
Reviews
Dermatologists
Discounts
Store recommendation
Which statement sounds more trustworthy to you?
*
A
"72-hour protection"
B
"Actually works throughout my normal day"
C
"Neutralizes odor instead of masking it"
What would make you switch from your current deodorant?
*
Better odor control
Longer-lasting
Better fragrance
Safer ingredients
Alcohol-free
Aluminium-free
Skin-friendly
Doesn't stain clothes
Smaller bottle
Better price
Better reviews
Attractive packaging
Which fragrance profile do you prefer?
*
A
Strong fragrance
B
Mild fresh fragrance
C
Fragrance-free
What price would you consider reasonable for a deodorant that genuinely performs better than your current one?
*
A
Under ₹199
B
₹200-299
C
₹300-399
D
₹400-499
E
₹500+
If a product truly neutralized body odor instead of masking it, how likely would you be to try it?
*
0
1
2
3
4
5
6
7
8
9
10
If you could change ONE thing about deodorants today, what would it be?
*
Submit
