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Frames & Frictions:
Help Us Design the Future of Festivals.
The Archetype Filter
In a typical month, how often do you attend a cultural event (Cinema, Museums, Festivals, Galleries)?
In a typical month, how often do you attend a cultural event (Cinema, Museums, Festivals, Galleries)?
A
0 times
B
1-2 times
C
3+ times
Which of these best describes your approach to culture?
Which of these best describes your approach to culture?
A
I only go if a friend invites me or it’s a major "blockbuster" event.
B
I enjoy going to popular museums or cinemas a few times a year.
C
I actively seek out niche festivals, independent films, and underground art.
D
Other
When choosing a cinema, what is your primary driver?
When choosing a cinema, what is your primary driver?
A
Price/Convenience: I go to the closest/cheapest cinema.
B
The Experience: I prefer independent cinemas for their curation and atmosphere, even if they cost more.
The Digital-to-Physical Friction
Do you prefer to buy tickets online in advance or at the physical venue?
Do you prefer to buy tickets online in advance or at the physical venue?
A
Always online
B
Mostly online
C
Mostly at the venue
D
Always at the venue
Have you ever abandoned a ticket purchase because the website redirected you to a confusing external platform?
Have you ever abandoned a ticket purchase because the website redirected you to a confusing external platform?
A
Yes, frequently.
B
Yes, once or twice.
C
No, I usually push through.
If you had the option to plan your entire travel route and "festival schedule" directly on the festival’s website, how likely would you be to use it?
(Scale 1–10: 1 = I'd use Google Maps anyway, 10 = This would be incredibly helpful).
If you had the option to plan your entire travel route and "festival schedule" directly on the festival’s website, how likely would you be to use it?
0
1
2
3
4
5
6
7
8
9
10
Spending & Values
Imagine you have £50 of "fun money" left this month. Where is it most likely to go?
Imagine you have £50 of "fun money" left this month. Where is it most likely to go?
A
A ticket to a unique cultural event or film festival.
B
A new piece of clothing or accessory.
C
A dinner out with friends.
D
Saving it for later.
E
Other
The Physical Touchpoint
When arriving at a large festival venue, what is your biggest "pain point"?
When arriving at a large festival venue, what is your biggest "pain point"?
Finding where my specific screening is.
The long queue to get my ticket scanned.
Not knowing what to do or where to go while waiting for the film to start.
Lack of information about the films/directors.
Other
On average, how long before the scheduled start time do you arrive at a cultural event?
On average, how long before the scheduled start time do you arrive at a cultural event?
A
Exactly on time / A few minutes late
B
5–10 minutes before
C
15–30 minutes before
D
30+ minutes before
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