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Help me decide whether to launch this business

Vyne is an Irish organic wine subscription launching in October 2026. Every month, two new bottles of certified organic or biodynamic wine land at your door. Why organic? Because conventional wine can legally contain up to 59 permitted additives, preservatives and pesticide residues, and none of it has to appear on the label. Every bottle in a Vyne box is certified organic or biodynamic, which means none of these chemicals are used in the winemaking process and every bottle is independently verified, not a marketing claim. Each bottle is personally selected and taste tested by an accredited sommelier, selected for quality, taste and curated to the season. Every wine comes with tasting notes, food pairing suggestions and the story behind the wine producer. Before we go any further, we'd love two minutes of your honest feedback to help us decide whether to launch this business.

How interested would you be in a subscription like this?

How interested would you be in a subscription like this?
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B
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D

Thinking about a monthly two-bottle box of certified organic wine described above, what price would feel like genuinely good value to you?

Thinking about a monthly two-bottle box of certified organic wine described above, what price would feel like genuinely good value to you?
A
B
C
D
E
F

At what point would the price make you walk away entirely?

At what point would the price make you walk away entirely?
A
B
C
D
E

What appeals to you most about Vyne? (Select all that apply)

What appeals to you most about Vyne? (Select all that apply)

Is there anything that would stop you subscribing — even if you loved the idea? (Or any other feedback for us?)