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Website Design Questionnaire

1. About Your Business

What does your business do, and who are your customers?

What makes you different from your competitors?

Do you have existing brand guidelines (logo, colors, fonts)? If so, please describe or attach them.

2. Project Goals

Why do you need a website?

What is the primary goal of the site?

What is the primary goal of the site?
A
B
C
D
E
F

3. Target Audience

Who is your ideal visitor? (age, profession, location, interests)

How do most of your customers browse the web?

How do most of your customers browse the web?

4. Pages & Features

Which pages do you need?

Which pages do you need?

Which features do you need?

Which features do you need?

5. Design Preferences

Share 3–5 websites you like and what you like about them:

Share 1–2 websites you dislike and why:

Preferred visual style:

Preferred visual style:

Colors or styles to absolutely avoid:

6. Content

Do you have copy (text) ready, or does it need to be written?

Do you have copy (text) ready, or does it need to be written?
A
B
C

Do you have photos/videos, or will stock images be needed?

Do you have photos/videos, or will stock images be needed?
A
B
C

Do you have a logo, or does one need to be designed?

Do you have a logo, or does one need to be designed?
A
B
C

7. Technical

Do you have a domain name? (If yes, what is it?)

Do you have hosting? (If yes, what company?)

Third-party tools to integrate (CRM, email marketing, analytics, booking, etc.):

8. Timeline & Budget

Do you have a launch deadline?

Do you have a launch deadline?
A
B
C

If yes, what is launch deadline?

Approximate budget for the initial build:

Approximate budget for the initial build:
A
B
C
D

Do you need ongoing maintenance / support after launch?

Do you need ongoing maintenance / support after launch?
A
B
C

9. Competition

Top 3 competitors and their websites:

What do competitors do well that you want to match or beat?

What do competitors do poorly that you want to avoid?

10. Anything Else

Anything specific you want on the site that we haven't covered?

Hard requirements or things that are absolutely off the table?

Email:

Date: