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Session 2 · Post-Session Commitment

Identity without action is aspiration. Close the gap. Complete this today.
PART 1 · YOUR NINE WORDS — Write your final nine words: the ones that survived the vetting and the flow check. These are locked.

Vision Cause 1

Vision Cause 2

Vision Result

Value Cause 1

Value Cause 2

Value Result

Voice Cause 1

Voice Cause 2

Voice Result

PART 2 · YOUR POSITIONING STATEMENT

Write your positioning statement — the version that emerged from the prompts and the group discussion. First honest draft, not polished.

PART 3 · THE 24-HOUR COMMITMENT — One action in the next 24 hours that brings your identity into your work. Not a rebranding exercise — a single honest move. The rule: one action that expresses who you actually are, not who you've been performing. Something that, when done, makes your positioning statement more true than it was yesterday.

My 24-hour action:

I will do this on (day):

At (time):

PART 4 · THE IDENTITY QUESTION — Now that you know who you are: what has to change about how you've been showing up? Not what you want to add. What needs to stop.

What needs to stop?

PART 5 · THE FINAL WORD

Of all nine words — Vision, Voice, and Value combined — which single word feels like the most important truth about who you are? And why?

POSITIONING STATEMENT WORKBOOK — Between-Session Work. From Nine Words to a Full Statement.
This is yours. No one will grade it. The work here is to take what you discovered in Session 2 and develop a positioning statement that is specific enough to mean something, honest enough to feel like you, and clear enough that the right person immediately recognises themselves in it. Come back to it more than once.
THREE GUARD RAILS — Before you write, and before you decide it is done.
Guard Rail 1 · Directional Clarity: Who is the person your Vision words are pulling you toward? Your positioning statement needs a direction. Ask yourself: if I said this statement out loud to ten people, would the right one feel immediately found?
Guard Rail 2 · The Feel Test: Read your positioning statement out loud. Does it sound like you, or a version of you that you are performing? Would you say this in a real conversation without cringing?
Guard Rail 3 · The Specificity Filter: What word or phrase in your statement could only come from your nine words — not someone else's? Could a competitor copy this statement and have it be equally true for them? If yes, it needs to go deeper.

Positioning Statement Draft 1 — and what passes / what needs work:

Positioning Statement Draft 2 — and what passes / what needs work:

Positioning Statement Draft 3 — and what passes / what needs work:

My Committed Positioning Statement — the version I'm bringing to Session 3:

Which guard rail was hardest to pass and why?

What surprised you in this process?