Identity without action is aspiration. Close the gap. Complete this today.
PART 1 · YOUR NINE WORDS — Write your final nine words: the ones that survived the vetting and the flow check. These are locked.
PART 2 · YOUR POSITIONING STATEMENT
PART 3 · THE 24-HOUR COMMITMENT — One action in the next 24 hours that brings your identity into your work. Not a rebranding exercise — a single honest move. The rule: one action that expresses who you actually are, not who you've been performing. Something that, when done, makes your positioning statement more true than it was yesterday.
PART 4 · THE IDENTITY QUESTION — Now that you know who you are: what has to change about how you've been showing up? Not what you want to add. What needs to stop.
POSITIONING STATEMENT WORKBOOK — Between-Session Work. From Nine Words to a Full Statement.
This is yours. No one will grade it. The work here is to take what you discovered in Session 2 and develop a positioning statement that is specific enough to mean something, honest enough to feel like you, and clear enough that the right person immediately recognises themselves in it. Come back to it more than once.
THREE GUARD RAILS — Before you write, and before you decide it is done.
Guard Rail 1 · Directional Clarity: Who is the person your Vision words are pulling you toward? Your positioning statement needs a direction. Ask yourself: if I said this statement out loud to ten people, would the right one feel immediately found?
Guard Rail 2 · The Feel Test: Read your positioning statement out loud. Does it sound like you, or a version of you that you are performing? Would you say this in a real conversation without cringing?
Guard Rail 3 · The Specificity Filter: What word or phrase in your statement could only come from your nine words — not someone else's? Could a competitor copy this statement and have it be equally true for them? If yes, it needs to go deeper.