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How We Really Shop?
Thrift, fast fashion, luxury, handmade, all of it. No judgment; we just want to understand how and why you shop. About 5 minutes, anonymous.
Section 1: About you
Age?
*
A
Under 18
B
18–21
C
22–25
D
26–30
E
31–35
F
36–40
G
41–45
H
46+
Gender (optional)
*
A
Woman
B
Man
C
Non-binary
D
Prefer to self-describe
E
Prefer not to say
Where do you live?
*
A
US
B
UK
C
Canada
D
Europe
E
Nigeria
F
Elsewhere in Africa
G
Asia
H
Latin America
I
Caribbean
J
Other
Cultural background
A
Nigerian living in Nigeria
B
Nigerian Living abroad
C
African Living in Africa
D
Africa Living abroad
E
Caribbean
F
Asian
G
Latin (not Caribbean)
H
Middle Eastern
I
European ancestry
Roughly how much do you spend on clothes and accessories a month?
*
A
Under $25
B
$25–75
C
$75–150
D
$150–300
E
$300+
Who do you usually shop for?
*
Myself
My partner
My kids
Family events (weddings, ceremonies)
Gifts
Section 2: Designer or consumer?
Which sounds most like you?
*
A
I love shopping and wearing great pieces
B
I have ideas and would love to design my own pieces
C
I already design or make things
D
A bit of both
E
I don't really care, I just dress based on availability or occasion
F
Have you ever wanted to design your own clothes or accessories?
*
A
Often
B
Sometimes
C
Never
D
If you could design one piece and have it made by a skilled artisan, what would it be?
*
Would you pre-order a limited piece and wait 3–4 weeks for it to be made?
*
0
1
2
3
4
5
6
7
8
9
10
Section 3: Where you shop
Where do you buy most of your clothes? (Pick up to three)
*
Thrift stores
Resale apps (Depop, Vinted, Poshmark, etc.)
Fast-fashion sites (Shein, Zara, H&M, etc.)
TikTok Shop
Small or independent brands
Mid-range brands (COS, Aritzia, & Other Stories, etc.)
Luxury or designer brands
Instagram sellers
Markets
Tailor or custom-made
Other
How often do you thrift or buy secondhand?
*
A
Most of what I buy
B
Often
C
Sometimes
D
Rarely
E
Never
Why do you thrift?
*
Cheaper
Unique pieces
Better for the planet
The thrill of the hunt
Better quality than new fast fashion
I don't thrift
Other
How often do you buy fast fashion?
*
A
Most of what I buy
B
Often
C
Sometimes
D
Rarely
E
Never
If you buy fast fashion, why?
*
Price
Keeping up with trends
Speed and convenience
Variety
Sizes that fit me
Influencers or TikTok
I don't buy it
Other
Do you ever feel conflicted about buying fast fashion?
*
A
Yes, often
B
Sometimes
C
No
D
I don't buy it
Compared with a few years ago, are you buying…
*
A
More, cheaper pieces
B
Fewer, better pieces
C
About the same
Section 4: What makes you buy
Where do you discover what to buy? (Pick up to three)
*
TikTok
Instagram
Pinterest
YouTube
Friends
Celebrities or influencers
Newsletters or brand emails
In store
Other
What matters most when you buy something? (Pick top three)
*
Price
Style
Quality
Uniqueness
Brand name
Sustainability
Who made it and how
Fit
Would you rather own…
*
A
Lots of cheap, trendy pieces
B
A few quality pieces that last
C
A mix
Section 4: Designing and buying handmade
Have you ever bought something mainly because it was rare or a limited drop?
*
A
Yes
B
No
C
Not sure
Have you ever participated in drop (TELFAR, KAI, NIKE ETC)
*
A
Yes
B
No
C
Unsure
If you have/haven't, will you do it in the future?
*
A
Yes
B
No
C
Depends on the product and if I have the money
Section 5: Non-Western brands
Do you shop from any non-Western brands (Africa, Asia, Latin America, the Middle East, the Caribbean, etc.)?
*
A
Yes, often
B
Sometimes
C
Rarely
D
Never
Which ones? List any you've bought from or follow.
Why do/ would you shop from them?
*
Unique designs
Connection to my heritage
Found them on social media
Quality
Supporting independent or global creators
Price
Recommended by a friend
Other
What makes it harder to buy from them?
*
Shipping cost or time
Unsure of quality
Unclear sizing
Hard to find
Payment issues
Worried about returns
Nothing
Other
Tailoring and Custom-Made Experience
Have you ever had something made by a tailor?
*
A
Yes, in Nigeria
B
Yes, outside Nigeria
C
Both
D
No
If you don't use tailors, why not?
*
Can't find a good one
Quality isn't guaranteed
Too slow
Too expensive
I live too far away
I prefer ready-made
Other
What went wrong, if anything?
*
Measurements were off
Fit wasn't right
Poor finishing
Delivered late
Price changed
Fabric or colour wasn't what I expected
Hard to communicate
Nothing went wrong
Other
Section 6: Artisan and luxury brands
Which of these brands do you know?
*
Cult Gaia
Jacquemus
Brother Vellies
Kai Collective
Mara Hoffman
None
What's your impression of brands like Cult Gaia (handcrafted-look bags, raffia, sculptural designs)?
*
A
Love it, I'd buy it
B
Love the look, but too expensive
C
Not my style
D
Haven't heard of them
Would you pay more for a piece handmade by a named artisan?
*
0
1
2
3
4
5
6
7
8
9
10
Would you pay more for a piece from a specific craft tradition, like hand-woven or hand-dyed African cloth?
*
0
1
2
3
4
5
6
7
8
9
10
What would stop you buying a handmade or artisan piece?
*
Price
Unsure of quality
Long wait
Hard to know it's authentic
Not trendy enough
Hard to find
Nothing
Other
Would you vote on other people's designs to help choose which get made?
*
0
1
2
3
4
5
6
7
8
9
10
What would make you trust a handmade piece from a maker you've never met?
*
A verified quality stamp
Reviews
Photos while it's being made
Knowing the maker's name and story
A return or fix policy
A clear price breakdown
Other
Anything else you'd like to tell us about African/non-western fashion or craft (Recommend a brand)
What's the most you'd pay for a handmade piece you loved?
*
A
Under $50
B
$50–100
C
$100–200
D
$200–400
E
$400+
Any other reasons?
Section 8: Stay in touch
Email for early access to what we're building (optional)
How did you find them?
*
Word of mouth
Instagram
A market
Family
Other
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