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The Revenue Autopsy
When someone hears your name for the first time, what usually happens?
*
A
They're not sure what makes you different from the next person who does what you do.
B
They get it, but there's no small way to start working together - it's one big leap.
C
They almost never hear your name unless someone they trust said it first.
D
They're interested, but it doesn't turn into a real conversation.
How do most new clients find you?
*
A
Almost entirely referrals - people I helped or connected with a while back.
B
A mix of things, but I'm not sure any of them land the right message.
C
They hear about me, but enquiries stall before we talk.
D
People reach out, then hesitate once they see the size of the ask.
What happens to your own pipeline while you're deep in client work?
*
A
It stops completely. I'm not doing anything to line up what's next.
B
I stay in touch with a few people, but nothing moves.
C
I don't have a smaller offer to point someone toward while they wait.
D
I'd struggle to explain what I do right now in one line.
How clear is your one-line answer to "what do you actually do"?
*
A
It depends who's asking. I don't have one version that always lands.
B
It's clear, but it undersells what I actually charge for.
C
It's fine - I just don't say it to enough people.
D
People nod along, then go quiet.
How clearly can you describe what changes for a client by the end of working with you?
*
A
I couldn't say, in one line, what's different for them at the end. It depends on the client.
B
I know the end result, but how we get there keeps shifting - no defined smaller or bigger version of that journey.
C
I know exactly what changes for them, I just don't say it to enough people.
D
I can describe it clearly and people like what they hear, but it doesn't move them to book.
If your business stalled tomorrow, what would worry you most?
*
A
That I have no reliable way to line up who's next.
B
That interest doesn't turn into people actually booking.
C
That what I sell doesn't match what people are ready to say yes to - and I've got nothing else to offer them instead.
D
That I couldn't explain, in one sentence, why someone should pick me over someone else.
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