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Which role best describes you?

A
B
C
D
E

How often do you run in-depth customer interviews?

* In-depth customer interviews are 1:1 qualitative conversations (30–90 minutes) designed to understand customers’ motivations, decision-making, and experiences — e.g., Jobs-to-Be-Done interviews.
A
B
C
D
E

What’s your biggest challenge with customer interviews today?

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B
C
D
E

What industry are you in?

What is your company size?

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B
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D
E
F
G

Active user/customer base (approximate):

A
B
C
D
E
F

Do you currently have a dedicated research function?

A
B

How do you currently make decisions about your product or marketing?

What specific decision are you trying to make right now that better user understanding would help with?

What would success look like for you in the first 30 days of working with us?