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STANDARD STUDIO - BRAND BLUEPRINT

A short intake designed to help Standard Studio understand your business, positioning and direction before production begins.

Business Name

Email

Current Website

Tell us about your business.

What makes your business different from competitors?

What feeling should people get from your brand?

What feeling should people get from your brand?
A
B
C
D
E
F

What do you dislike about your current website?

Upload logos, photography or existing assets

What do you believe your industry gets wrong?

What do customers consistently thank you for?

What do customers consistently thank you for?

What feeling do you want people to leave with after interacting with your business?

What are you trying to move away from as a business?

If your brand had a personality, how would you describe it?

What kind of customer is the perfect fit for your business?

What do you wish more people understood about your business?

When someone lands on your website, what should they instantly feel?

What reputation are you trying to build long term?

Are there any existing brand colours, fonts or visual directions you'd like Standard Studio to consider?

Optional — logos, brand guidelines or reference websites can also be uploaded below.

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