Urban Coincidence is a Glasgow-wide photography poster campaign featuring images that capture something uncanny, out of place, humorous, serendipitous, cheeky or thought-provoking within the everyday. By replacing typical advertisements, this intervention overwrites aspirational consumer messaging with a portrayal of life as it is. For this open call, we seek images that reveal something unique amid regular routine, evidence the beauty and burden of getting by, evoke meaningfulness amid mundanity, and document remnants of liveliness and its aftermath.