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IcePanel Partner Program Signup

Last Updated: April 1, 2025

Why partner with IcePanel? đŸ€

Partner with us to help make software architecture design easier, more fun, and collaborative! IcePanel is used by customers around the world and is loved for its lightweight design and structured hierarchy using the C4 model.

By becoming an official IcePanel partner, grow your business offering with a product that sells itself (and is constantly improving), earn competitive commissions for referrals, and access exclusive training resources.

What problem does IcePanel solve? đŸ˜©

IcePanel helps teams understand complex systems at scale. Historically, most teams have relied on a combination of regular diagramming tools (e.g., LucidChart, Miro) and whiteboard sketches to get a grip on their software architecture. These solutions work fine until teams hit scale with many diagrams and many people creating, maintaining, and viewing them. It becomes a nightmare to maintain, and everyone loses context on how their systems work.

IcePanel solves this problem in 2 ways: a hierarchical structure of diagrams (C4 model) and a model-based system. The structure and single source of truth help teams consistently diagram, maintain, and explore new designs of their architecture.

The typical IcePanel customer is a medium to large enterprise with a complicated software system and scattered documentation. We usually see customers come to us when they’re planning large technical transitions (”digital transformation”), are growing their team, and lack a shared understanding of how things work.

About IcePanel 🧊

IcePanel was started in 2021 by two Brits (Jacob and Victor) who moved across the ocean to live in the beautiful British Columbia mountains. We’re now a team of six, growing, and profitable. We believe in staying lean, efficient, and building a product that customers love to use.

We’re passionate about building a better tool for software architects, technical leads, and anyone involved in developing technology that needs to understand how their systems work. We’re actively looking for partners with similar values to help us spread IcePanel to more teams around the world! 🌐

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Partner benefits đŸ„‡

Our goal is to keep things simple and valuable for our partners. Full transparency—this is a new program we’re investing in, so expect a lot of change and flexibility as we figure things out. With that in mind, we’re primarily focused on working with solutions partners who can manage the entire customer lifecycle, from marketing to sales and customer success. No pure resellers.

As a partner, you’ll receive:

💰 Commissions on referrals: We offer a one-time 20% commission on the first year's revenue of any referred deals. Commissions are paid out quarterly (within 30 days after the quarter ends).
📚 Training and resources: You’ll have access to exclusive training materials, resources, and a dedicated partner manager. Our team will also train you on the C4 model and IcePanel.
📣 Co-marketing opportunities: We’ll promote you, and you’ll promote us. We have an active blog, LinkedIn profile (2.2k followers), and email list that goes out to 20k people.
😎 Official badge and swag: Official program badges and swag to let customers know that you’re an official partner. Spread the chill! đŸ€™

How to join 🙋

1. Fill out the form on the next (click sign up below; takes 5 minutes) 2. We’ll reach out for a quick 15-minute call to get to know you. 3. Sign the partner agreement. 4. Attend our mandatory IcePanel 101 and C4 model training workshop. 5. Become an official IcePanel partner! 🧊

Working with us đŸ’Œ

We’re an open book. If you become a partner, here’s what to expect working with us:
Transparency: We’re candid about our terms and expectations, and we expect the same in return. If something is wrong or you don’t agree with something, let us know.
Simplicity: We don’t like to overcomplicate things. No complex partner tiers or payout schedules. We’ll tweak things as needed.
Solving customer problems: We’ll only be successful if we solve customer problems. Let’s work together to help customers in their architecture journey.
What we expect from you:
- Launch localized marketing activities.
- Demo and sell IcePanel to prospects.
- Provide technical support and training.
- Process and own customer billing, invoices, and renewals.