Content Strategy

When answering to these questions please try to be as specific and exact as you can be.

Bad example: I sell cameras

Good example: Our business sells military grade night vision cameras for farmers in Texas to detect wild animals and protect the herd.

What does your business do?

What products or services does your business provide?

In what perspective should the blog content be written in?

Choose one or multiple

In what perspective should the blog content be written in?

Third Person: Uses pronouns like "he," "she," "they," or names to maintain an objective tone. This is common for informative, journalistic, or academic pieces.

First Person Singular: Uses "I" to share personal insights, experiences, or opinions. This perspective creates intimacy and authenticity, making the narrative more personal.

First Person Plural: Uses "we" to speak on behalf of a group or organization. This approach fosters a sense of community and shared experience, aligning the brand closely with its audience.

Second Person: Directly addresses the reader using "you." This perspective can be engaging and personal, making the reader feel as though the content is speaking directly to them.

Mixed Perspectives: Combines different viewpoints when appropriate. For example, using first person singular for personal anecdotes and second person for direct calls to action can provide variety and engagement.

What is your ideal customer profile? Who is the buyer?

Who is the reader you are targeting?

Choose one or multiple

Who is the reader you are targeting?

Industry Enthusiasts: Readers who are passionate about the niche—whether they’re hobbyists, enthusiasts, or even semi-professional participants.

Professionals & Experts: Individuals working in the industry, such as product designers, technical experts, or industry analysts, who look for in-depth insights and trends.

Influencers & Thought Leaders: Bloggers, vloggers, and social media influencers who might share or amplify your content to their own audiences.

Business Decision-Makers: Partners, distributors, or B2B clients who are interested in the brand’s market positioning, product quality, and innovation.

Partners, distributors, or B2B clients who are interested in the brand’s market positioning, product quality, and innovation.

Media & Journalists: Writers and journalists covering the industry who use the blog as a resource for trends, case studies, and expert opinions.

Community Members: Individuals who participate in forums, online communities, or local groups related to the topic and seek engagement and shared experiences.

Content Strategy

What does your business do?

What products or services does your business provide?

In what perspective should the blog content be written in?

What is your ideal customer profile? Who is the buyer?

Who is the reader you are targeting?

Imagine your potential perfect customer is searching for information on Google? What exactly are they searching?

What are some experimental "upper funnel" content topics that your business is currently not covering, but should test out?

Are there any content topics that your business has been producing content for but are actually not that relevant?

What topics should your business not talk about/cover?