Is Your Brand Ready for a Podcast?

Q1. Has your brand or company explored long-form content before (e.g. blog articles, webinars, newsletters, YouTube)?

A

No, not really.

B

Occasionally.

C

Yes, regularly.

Q2: Do you have a clear point of view or message you want to share with an audience?

A

Not yet.

B

Working on it.

C

Yes, we do.

Q3. Do you know who your target audience is for a podcast? (Remember, for the general audience, for everybody essentially means nobody)

A

Not really sure.

B

Rough idea.

C

Yes, clearly defined.

Q4. Do you have someone on your team who would be comfortable and engaging speaking on a podcast?

A

Not really — no obvious spokesperson or voice in mind

B

Maybe — there’s someone, but we’re not sure if they’d be confident or the right fit

C

Yes — we already have someone who’d be great at speaking or hosting

Q5: Do you have 3–5 compelling episode ideas that would be useful for your audience?

A

Not yet.

B

Here and there.

C

More than that.

Q6. Are there existing clients, users or partners you could invite onto the show?

A

Probably not.

B

Maybe a few.

C

Yes, lots!

Q7: Is your brand currently investing in content marketing (even minimally)?

A

Not really.

B

Here and there.

C

Yes.

Q8. Are you looking for ways to build thought leadership or stand out in your space?

A

Not a priority.

B

Maybe later.

C

Yes, definitely.

Q9. Do you have budget or resources to support podcast production (even minimally)?

A

No.

B

Some.

C

Yes.

Q10: Could you commit to doing a pilot series of about 5 to 8 episodes to test the waters?

A

No.

B

Maybe.

C

Yes.

Is Your Brand Ready for a Podcast?

Q1. Has your brand or company explored long-form content before (e.g. blog articles, webinars, newsletters, YouTube)?

Q2: Do you have a clear point of view or message you want to share with an audience?

Q3. Do you know who your target audience is for a podcast? (Remember, for the general audience, for everybody essentially means nobody)

Q4. Do you have someone on your team who would be comfortable and engaging speaking on a podcast?

Q5: Do you have 3–5 compelling episode ideas that would be useful for your audience?

Q6. Are there existing clients, users or partners you could invite onto the show?

Q7: Is your brand currently investing in content marketing (even minimally)?

Q8. Are you looking for ways to build thought leadership or stand out in your space?

Q9. Do you have budget or resources to support podcast production (even minimally)?

Q10: Could you commit to doing a pilot series of about 5 to 8 episodes to test the waters?

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Name & Company