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Is Your Brand Ready for a Podcast?
Q1. Has your brand or company explored long-form content before (e.g. blog articles, webinars, newsletters, YouTube)?
*
A
No, not really.
B
Occasionally.
C
Yes, regularly.
Q2: Do you have a clear point of view or message you want to share with an audience?
*
A
Not yet.
B
Working on it.
C
Yes, we do.
Q3. Do you know who your target audience is for a podcast?
(Remember, for the
general audience
, for
everybody
essentially means
nobody
)
*
A
Not really sure.
B
Rough idea.
C
Yes, clearly defined.
Q4. Do you have someone on your team who would be comfortable and engaging speaking on a podcast?
*
A
Not really — no obvious spokesperson or voice in mind
B
Maybe — there’s someone, but we’re not sure if they’d be confident or the right fit
C
Yes — we already have someone who’d be great at speaking or hosting
Q5: Do you have 3–5 compelling episode ideas that would be useful for your audience?
*
A
Not yet.
B
Here and there.
C
More than that.
Q6. Are there existing clients, users or partners you could invite onto the show?
*
A
Probably not.
B
Maybe a few.
C
Yes, lots!
Q7: Is your brand currently investing in content marketing (even minimally)?
A
Not really.
B
Here and there.
C
Yes.
Q8. Are you looking for ways to build thought leadership or stand out in your space?
*
A
Not a priority.
B
Maybe later.
C
Yes, definitely.
Q9. Do you have budget or resources to support podcast production (even minimally)?
*
A
No.
B
Some.
C
Yes.
Q10: Could you commit to doing a pilot series of about 5 to 8 episodes to test the waters?
*
A
No.
B
Maybe.
C
Yes.
Email Address
*
Name & Company
*
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