One big bit of feedback last year was to make the festival longer, and to keep the intimacy even as we grow. As it always takes a few days to settle, that's why it's 7 days!
It's also why we've decided to only offer 7 day tickets, as having people join halfway through really changes the energy.
We are aware a lot of families are keen to join for shorter, so we are considering this if sales don't go well, but we're expecting to sell out by the end of July.