Don't let your downloads slip away. Secure your spot today.
//Feeling overwhelmed with our loooong form?
Only submit your email & app URL we'll get back to you as well//
Sometimes all you need to do is vent a little...
Saying things out loud is a great way to gain clarity on ways you could scale your app business.
Jokes aside, you're here because...
Your answers help me understand your app business better.
It makes it easier to come up with actionable insights that helps you move the needle.
Disclosure: Every information you share is kept 100% private
– and will never be publicly shared. ever.
Estimated completion time: 15 to 20 minutes
👉🏻 Brought to you by www.roastmyapp.co
P.S: You can skip questions if you don't have answers readily available.
1/ What's your app called?
*
2/ Add link to appstore product page
3/ Add link to your website
Section 1 -> Downloads & Revenue
Heads up: Open App Store Connect dashboard in another tab to answer the following
Important: Make sure all the numbers you enter are from the last 30 days
4/ How many impressions did you get?
5/ How many people viewed your product page?
6/ How many downloads did you get?
7/ 💰What was your total proceedings?
Section 2 -> User acquisition
Important: Leave blank if you aren't running advertisements.
8/ What does your acquisition strategy look like?
8/ What does your acquisition strategy look like?
9/ How much do you spend per month on paid acquistion?
10/ Which channels are you running ads on?
10/ Which channels are you running ads on?
11/ Which marketing channel brings you the most paying users?
12/ Mention all key insights you discovered while experimenting with your user acquisition strategy
Section 3 -> Activation, Retention, Engagement & Monetization
Heads up: Open your product analytics & app revenue dashboard in another tab to answer the following
Important: Make sure all the numbers you enter are from the last 30 days
Note: Don't have the numbers? That's fine. Leave it blank & continue.
13/ What do your ideal users look like? And who are your top competitors?
14/ How would you define your user activation moment?
15/ What percentage of users drop-off before onboarding completion?
16/ What percentage of users drop-off without ever seeing your paywall?
17/ What is your free-to-trial start conversion rate?
18/ What is your trial-to-paid conversion rate?
19/ What is your free-to-paid customer conversion rate?
[if you don't offer trial]
20/ What is your realized LTV/average revenue per user?
21/ What percentage of paid users requests for a refund?
22/ What percentage of users opt-in for push notification?
23/ What is your Day 1, Day 7, & Day 28 retention percentages?
24/ Mention all key insights you discovered while experimenting with improving your in-app metrics
Section 4 -> Your Analytics stack
25/ Which software do you use for product analytics?
25/ Which software do you use for product analytics?
26/ Which subscription/revenue management tool do you use?
26/ Which subscription/revenue management tool do you use?
27/ Which lifecycle marketing tool do you use?
27/ Which lifecycle marketing tool do you use?
28/ Do you regularly watch user session replays?
28/ Do you regularly watch user session replays?
Section 5 -> Who's running the show?!
29/ How many people currently work behind the scenes?
31/ This is the part where you actually tell me everything about your situation. The floor is all yours...
Pro tip: Record a 5 to 10 minute loom video & share link below
32/ How can I find you on LinkedIn?
34/ Final question. Which of my offers are you interested in?
34/ Final question. Which of my offers are you interested in?
