Let's get closer to your customers!

This is a quick quiz to identify how much you know your customers and what specific areas you should work on to improve the engagement and customer experiences. Upon completion you'll receive feedback on specific areas where you can take immediate action.

1. Do you know your customers’ age ranges, income levels, and geographic locations?

A

Yes, with detailed accuracy

B

Somewhat, but we need more data

C

No, we rely on assumptions

2. Can you identify the primary industries or roles your customers work in?

A

Yes, we track this closely

B

We know some information

C

Not really

3. Do you understand why customers choose your product/service over competitors?

A

Yes, based on regular feedback and research

B

We have a general idea

C

No, we’re guessing

4. Can you pinpoint your customers’ preferred communication channels (e.g., email, social media, phone)?

A

Yes, with precise data

B

Somewhat, but it’s not consistent

C

No, we’re unsure

5. Do you track how often customers use your product/service and for what purposes?

A

Yes, with detailed analytics

B

Somewhat, but not comprehensively

C

No, we lack visibility

6. Do you know the biggest challenges or pain points your customers face?

A

Yes, from interviews and surveys

B

We have some insights

C

No, we haven’t explored this deeply

7. Are you aware of the specific goals customers hope to achieve with your product/service?

A

Yes, with clear documentation

B

Partially, but not in detail

C

No, we don’t know

8. How often do you gather feedback directly from your customers?

A

Regularly, with structured systems in place

B

Occasionally, but it’s informal

C

Rarely or never

9. Do you have a process to act on customer feedback and close the loop?

A

Yes, with measurable actions

B

Somewhat, but we could improve

C

No, we don’t have a formal process

10. Can you identify your most engaged or loyal customers?

A

Yes, through clear metrics

B

We have a general sense

C

No, we haven’t tracked this

11. How personalised are your marketing messages to your target audience?

A

Every message is personalised specific to a persona

B

Only when launching a specific campaign

C

No, we have a common messaging

12. How customer-centric is your company culture?

A

We train and reward direct conversations with customers

B

Only on campaign bases

C

We rarely take customer-centric approach

13. Are you taking leverage of emerging trends and AI for improving customer engagement?

A

Yes, we keep a close track of trends and AI, and effectively use them

B

We only look at them to improve our tech function

C

No, we don't spend much time on trends and AI

14. Do you have a list of loyal customers and do you collaborate with them?

A

Yes, we have a list of advocates and do prioritise them

B

We do have a few but never collaborate

C

No, we never focused on them

15. Do you customise your marketing based on the customers buying journey?

A

Yes, we tailor messages for each steps of buying process

B

We mostly focus on metrics for each stage

C

No, we have one size for all

16. How satisfied are you with your personas and ICP?

A

Very satisfied

B

Neither nor satisfied

C

Not at all satisfied

17. Are you aware of how your customers take action to buy your product?

A

We clearly are aware and understand our customer buying process

B

We know only few things about them

C

No, we just go out and ask them to buy our product

18. Have you found your product market fit?

A

Yes, we have

B

We are trying to figure things out

C

Not at all