Survey on Dark Patterns in Social Media
Hello ! I am Fiona from Hong Kong, currently studying a MBA in digital marketing and business in EFAP Paris. I am writing a thesis on how dark patterns affect user experience in social media. The purpose of this survey is to understand how people around the world perceive dark patterns in social media, and how these patterns affect their feelings and behaviors.
What is dark patterns ? Click here for more information :
https://www.deceptive.design/Your responses will be confidential and used solely for research purposes. This survey will take approximately 10-15 minutes to complete 😊
Section 1: Demographic Information 🌎
Section 2: Social Media Usage 📱
4. Which social media platforms do you use most frequently? (Select all that apply) ?
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4. Which social media platforms do you use most frequently? (Select all that apply) ?
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5. How many hours per day do you spend on social media?
5. How many hours per day do you spend on social media?
6. Why do you use social media? (Select all that apply)
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6. Why do you use social media? (Select all that apply)
7. How would you describe your overall experience with social media platforms?
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7. How would you describe your overall experience with social media platforms?
Section 3: Understanding of Dark Patterns 👀
8. Are you familiar with the term "dark patterns"?
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8. Are you familiar with the term "dark patterns"?
9. Have you encountered any practices on social media that you felt were manipulative or deceptive?
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9. Have you encountered any practices on social media that you felt were manipulative or deceptive?
10. Have you ever had difficulty deactivating an account or unsubscribing from a service on social media?
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10. Have you ever had difficulty deactivating an account or unsubscribing from a service on social media?
Section 4: Specific Dark Patterns 🔍
11. Does the infinite scrolling affect your overall experience on social media platforms?
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Infinite scroll is a web design technique where more content automatically and continuously loads at the bottom of a page as the user scrolls, eliminating the need to click to the next page*
11. Does the infinite scrolling affect your overall experience on social media platforms?
12. How did you feel after encountering infinite scrolling on social media ? (Select all that apply)
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12. How did you feel after encountering infinite scrolling on social media ? (Select all that apply)
13. How does non-skippable ads affect your overall experience on social media platforms?
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13. How does non-skippable ads affect your overall experience on social media platforms?
14. How did you feel after encountering non-skippable ads on social media? (Select all that apply)
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14. How did you feel after encountering non-skippable ads on social media? (Select all that apply)
15. Do you find any dark patterns in this screenshot in social media?
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15. Do you find any dark patterns in this screenshot in social media?
16. Are you aware of how your personal data is collected and used by social media platforms?
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16. Are you aware of how your personal data is collected and used by social media platforms?
17. How do you feel about the way social media platforms handle your personal data?
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17. How do you feel about the way social media platforms handle your personal data?
18. Have you experienced push notifications that made you feel pressured to continue using the social media platform or make a purchase?
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18. Have you experienced push notifications that made you feel pressured to continue using the social media platform or make a purchase?
19. How do you feel if your post does not receive many likes on social media?
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19. How do you feel if your post does not receive many likes on social media?
20. What are your thoughts on the auto-play videos when you visit a social media platform? How often do you find yourself watching them unintentionally? (Open-ended)
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21. How did dark patterns affect your behavior on the social media? (Select all that apply)
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21. How did dark patterns affect your behavior on the social media? (Select all that apply)
22. How did the dark patterns experiences affect your trust in the social media platform?
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22. How did the dark patterns experiences affect your trust in the social media platform?
Section 6 : AI-Driven Dark Patterns 🤖
23. Do you think AI-generated content could have more influences your engagement and interaction on social media platforms?
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23. Do you think AI-generated content could have more influences your engagement and interaction on social media platforms?
24. From an ethical perspective, how do you feel about AI being used to personalize and recommend content to you on social media?
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24. From an ethical perspective, how do you feel about AI being used to personalize and recommend content to you on social media?
Section 7 : Recommandations for improvement 🙅
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25. What changes would you like to see social media platforms make to improve user experience and avoid dark patterns? (Open-ended)
Thank you so much for answering my survey ! Have a good day 🌈
