How Ad Networks choose SSP's for CTV & Video Ads?
1/ Which SSPs do you currently use for CTV and Video ad inventory?
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2/ How important are the following criteria when choosing an SSP for CTV and video ads?
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3/ What percentage of your CTV and Video ad inventory comes from each of the following sources?
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Open Exchange (Programmatic Auction) | | | | |
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Private Marketplaces (PMP) | | | | |
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Direct Deals with Publishers | | | | |
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In-App Programmatic (for OTT/CTV apps) | | | | |
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4/ Which fraud prevention tools or techniques do you prioritize when choosing an SSP for CTV and video ads?
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5/ Which video ad formats do you primarily serve through your SSPs?
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6/ How satisfied are you with your SSP’s ability to provide transparency and reporting for CTV and video ad delivery?
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7/ How often do you encounter fraudulent activity or invalid traffic in your CTV and video ad inventory across SSPs?
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8/ How do you evaluate the effectiveness of an SSP’s customer support for CTV and video ad campaigns?
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9/ Which geographic regions are most important for your CTV and video ad campaigns?
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10/ Which SSPs provide the best value in terms of cost-efficiency and performance for your CTV and video ad campaigns?
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