PMM Leadership Survey

What's your current role/title?

I am not a leader and do not aspire to become one

How much leadership do you have in your current role?

PMM Leaders

Building repeatable systems and processes

Positioning PMM internally and getting buy-in for our work

Building stronger relationships inside the company

Building hard skills (e.g., positioning, pricing, etc.)

Building systems and processes that scale

Growing and developing people (myself or team)

Building relationships and influence across the org

Executing PMM work myself (positioning, messaging, launches, etc.)

Getting promoted / taking on more responsibility

Being recognized and trusted by executives

Building a PMM function that’s indispensable to the business

Shifting from being a doer to being a true leader

Building trusted peer relationships so I’m not leading alone

Feeling confident in my strategic decisions

Having a fulfilling career I actually enjoy

Expanding my impact across the org (influence beyond my immediate scope)

Imposter syndrome or self-doubt in leadership situations

Struggling to prove impact in a way leadership values

Getting stuck in execution and not making time to lead

Lack of resources or headcount to deliver on expectations

Competing priorities across product, sales, and marketing

Not having a mentor or trusted peers to turn to when I need help

Constantly reacting to requests instead of setting the agenda

Burnout or not having enough energy to lead sustainably

Lack of executive understanding of PMM’s value

Difficulty influencing without direct authority

Aspiring Leaders

Getting clearer on PMM’s role and how to set the agenda

Learning to communicate PMM’s value so it’s recognized across the org

Learning how to measure and prove PMM’s impact

Building processes and playbooks that make the function run smoothly

Building confidence in myself as a leader

Developing the skills to manage and grow a team

Building stronger cross-functional influence

Knowing how to use my network to accelerate my growth

I know what good leadership looks like and I have a clear path

I know what good leadership looks like, but I’m not clear on the path

I’m not clear what good leadership looks like, but I have some sense of a path

I’m unclear on both what leadership looks like and how to get there

Just a feeling — I’ll be confident and know I’m good enough to lead

I own budget and resources to grow the function

I have my first team member to manage and develop

I’m trusted to set vision and strategy for the business

I’ve been promoted into a formal leadership role

I’m asked for input on big decisions outside of PMM