AAA Score

AAA Readiness Scorecard

Food & Beverage (Restaurant/Catering etc.)

Tourism & Hospitality (Hotels/Tours/Experiences)

Mostly unstructured (e.g., info lives in paper files, random notes, or ad hoc messages).

Somewhat structured (e.g., we use spreadsheets, but they're not always consistent).

Highly structured (e.g., data is clean, digital, and well-organized in a CRM or central database).

Highly variable (Every day is different; we handle most things as they come up).

Somewhat consistent (We have unwritten routines, but no formal, documented processes).

Very defined (We follow documented processes and Standard Operating Procedures (SOPs)

Rarely or never (Our tools are mostly integrated).

Fairly often (A few times a day, but it's manageable).

Constantly (It feels like a huge part of our day).

Hesitant or skeptical (They see it as a risk or distraction).

Curious, but unsure (They are open, but need a clear business case and ROI).

Actively championing (They are actively looking for ways to adopt and invest in AI).

Infrequently (e.g., a few times a month).

Routinely (e.g., several times a week, or a set number of times per day).

High-Volume (e.g., constantly, 50+ times per day).

No real pain (We’re managing fine for now).

Inconvenient (It’s annoying and slows us down, but it's not a crisis).

A major bottleneck (It’s actively hurting our growth, team morale, or customer experience).

Resistant (They prefer to stick with the tools they know).

Neutral (They are willing to try new things if the benefit is clear).

Enthusiastic (They actively champion new solutions and enjoy learning new tools).

We don't have one. Data is in different tools, spreadsheets, and inboxes.

We have a primary tool (like a CRM), but a lot of important data still lives outside it.

We have a well-defined 'source of truth' (like a central database or CRM) that our team relies on.

It's not a priority. We're focused on day-to-day operations.

It's something we're interested in, but it's not currently an urgent, funded initiative.

It's a high-priority, strategic initiative for us to solve in the next 3-6 months.



Automating Sales & Marketing Tasks (e.g., following up with leads, sending nurture emails, updating the CRM)