Enhancing Your Spotify Experience: A Free-Tier Listening Survey

Thank you for taking the time! This survey is designed to understand your listening habits and identify opportunities for Spotify to enhance your experience. Your responses will really help me uncover some opportunities to discover.

The survey should take less than 90 seconds. Your honest responses is incredibly valuable. Thanks again!

Which profession best describes you?

A

Student

B

Working Professional

C

Freelancer/Entreprenuer

D

Homemaker

E

Retired

F

Unemployed

How much time do you spend on listening to Spotify in a day?

A

< 1 hr

B

1 - 1.5 hrs

C

1.5 - 2.5 hrs

D

> 2.5 hrs

In what situations do you typically listen to Spotify? (Choose 2-3 that apply the most)

What type(s) of audio content do you primarily listen to on Spotify?

A

Music

B

Podcasts

C

A mix of both

Please rank your audio listening preference

1

Music

1

Podcast

Do you use other apps for podcasts or audiobooks?

A

Yes (YouTube, Apple Podcasts, Pratilipi, etc)

B

No, I only use Spotify

How do you usually decide what to listen to on Spotify?

A

I have go-to playlists or albums I always play

B

I search for something specific every time

C

I use Spotify’s recommendations (e.g., Discover Weekly, autoplay)

D

I scroll for a while and pick something randomly

E

I sometimes find it hard to decide and may end up not listening further

What do you think about Spotify's fresh content (music, podcasts, recommendations)

A

I always find something new to keep me engaged

B

Sometimes, I wish there was more because it doesn't keep me engaged all the time

C

I’m neutral about the freshness of content

What typically makes you stop listening to Spotify? (Select upto 2)

A

The ads disrupt my experience

B

My internet data runs out

C

I’ve listened enough for the day

D

I run out of new content I enjoy

E

I get distracted by other apps

F

Other

What kind of content pulls you away from Spotify?

A

Podcasts on Youtube/Any podcast app

B

Social Media

C

Other

What do you do when you don’t know what to listen to? (Select all that apply)

A

I switch to another app (YouTube, TikTok, etc.) to keep me entertained

B

I stop listening altogether

C

I let recommendations play/autoplay decide for me

What frustrates you most about Spotify?

A

Inability to replay or skip songs freely

B

Excessive Ads

C

Fresh content not updated frequently enough

D

Not tailored enough for me

E

I'm not sure what to play