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Hola Health: Performance Marketing Manager

Job Title: Performance Marketing Manager

Company: Hola Health

Location: Remote (Australia)

Salary Range: $100k - $120k

Reports to: Chief Marketing Officer

Are you a high-performer looking for a new challenge?

About Hola Health

At Hola Health we are on a mission to transform the healthcare sector by providing accessible healthcare solutions ranging from on-demand telehealth consultations with AHPRA accredited doctors, to same-day medicine and pharmaceutical product delivery all around Australia.

To support us in accelerating our impact in healthcare for all Australians, we are opening a Performance Marketing Manager role will collaborate with the broader Marketing team to build and deliver account optimisation strategies designed to drive business growth and performance.

Job Description:

The Performance Marketing Manager role will involve planning, implementing, testing, and optimising all paid advertising campaigns across digital mediums (Google Ads, PMax, Facebook Ads, Bing, Instagram and TikTok etc). The role includes ownership of the associated analytics & reporting.

The requirements of this role would be optimally suited to a candidate who is comfortable and enjoys operating in a startup setting- where we experience a level of ambiguity and rapid changes to our business operations. Some soft skills that will be conducive to success in this role are skills such as agility, adaptability, attention-to-detail, problem solving and ingenuity.

No startup experience is explicitly required. As we are a health-tech startup ourselves, this is a guiding summary of the environment we are currently operating in.

Responsibilities: - Conduct effective keyword research and target specific audience segments.

- Plan, launch, and optimise SEM and other digital advertising campaigns.

- Monitor and optimise campaign performance to achieve volume, revenue, CPA, and engagement targets.

- Test different variations of ads, landing pages, and audience targeting to drive growth.

- Collaborate with the in-house design team to create visually appealing assets.

- Work with selected agency partners to enhance campaign effectiveness.

- Prepare regular reports for management, including weekly, monthly, and ad-hoc reports.

- Conduct competitor analysis to identify opportunities and stay ahead in the market.

- Continuously improve ROI for ongoing campaigns.

- Propose, develop, and test new campaigns across various paid media channels.

- Foster and maintain partnerships with PPC ad platforms and vendors.

- Stay updated with the latest trends and technologies in performance marketing.

- Collaborate with other members of the marketing team to optimise the customer communication experience for maximum return on investment (ROI) and customer lifetime value (LTV).

Goals & Objectives

- Drive effective targeting and audience segmentation for digital advertising campaigns.

- Continuously optimise campaign performance to achieve desired outcomes.

- Generate innovative ideas and test new approaches for campaign success.

- Collaborate with cross-functional teams to enhance the customer communication experience and drive maximum value.

We would love for you to have:

- Extensive experience using PPC Google, Bing, display and paid social media marketing

- Strong understanding of analytics implementation (GA4) and tagging (GTM).

- Strong written English – Ad copy will require grammatical accuracy

- Highly analytical

- Strong personal communication skills

- Creativity- flexible and able to adjust strategies in response to changing market trends and consumer behaviour

- A deep hunger to learn and strive for consistent improvement

- Excellent organisational skills and the ability to self-manage workload and task prioritisation

- Strong communication and interpersonal skills to interact with various stakeholders

- A strong analytical mindset, supporting you to interpret data and convert trends into learnings and strategic decision making

Bonus points if you have:

- Experience working in a scaling tech start-up (health tech experience highly regarded)

- Previously worked in a broad range of marketing or advertising roles

- Experience managing budgets, tracking ROI and reporting

- Experience working in digital marketing

- Experience in craft dedication to reach high performance e.g. sports, art, music etc.

Every member of our existing Hola Health team is an enrichment to our diversity of experiences, perspectives and backgrounds, and exposes us to unlimited ways of understanding people, problems, and how to design solutions.

Health challenges are indiscriminate, and so are we. Our employees know our customers because they are our customers. At Hola Health, we are united by a single uniting factor; the drive to improve quality of life for all people through healthcare.

We are committed to developing an equitable, barrier-free recruitment process and work environment, and we encourage all interested applicants to apply.

If the next step in your career feels like the time to start contributing to a deeply impactful mission, surrounded by forward-thinkers and innovators, we hope you’ll consider applying to join our team.

How to Apply:

To apply for this position, please submit your resume and cover letter to give us an understanding about the experiences and abilities that have shaped you to be a great match for this position.

Hola Health: Performance Marketing Manager

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