Zoom / YouTube / Vimeo / Google Drive / Dropbox. Set to “Anyone with the link can view/download”.
Zoom/Drive/Dropbox passcode if required. Leave blank if none.
If not the whole thing: e.g., “start 02:15 → end 48:40”.
Google Doc / Drive / Dropbox / Notion. Make sure it’s viewable.
Raw text is fine — we’ll clean it.
Required if you don’t provide a transcript link or paste*.
Same sharing rule: anyone with the link can view/download.
Helps us plan cleanup time.
Who is this for? What do they want? What they fear or doubt?
Key action we want people to take. Examples: “Download the guide,” “Book a demo,” “Register for next webinar.”
Give 3 bullets about tone & POV (e.g., ‘direct, data-led, a bit cheeky’).
Hint: paste 2–3 posts/articles with the flavour you like.
Count pieces actually published: LinkedIn posts, newsletters, blogs, or hooks used as public titles.