Social Media Influencer Influence on Luxury Fashion Purchasing Behavior
What is your current occupation?
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How many hours per day do you spend on social media platforms?
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Which social media platforms do you use most frequently to follow fashion content? (Select up to 2)
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Which social media platforms do you use most frequently to follow fashion content? (Select up to 2)
What factors most strongly influence your luxury fashion purchasing decisions?(Select up to 3)
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What factors most strongly influence your luxury fashion purchasing decisions?(Select up to 3)
How often do you engage with luxury fashion content on social media (liking, commenting, sharing, saving)?
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How many luxury fashion influencers do you actively follow on social media?
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I trust social media influencers' recommendations for luxury fashion brands.(Strongly disagree to Strongly agree)
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I am more likely to purchase a luxury fashion item if an influencer promotes it I follow.(Strongly disagree to Strongly agree)
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I have made at least one luxury fashion purchase in the past year based on an influencer's recommendation. (Strongly disagree to Strongly agree)
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I find the content social media influencers create about luxury products to be authentic.(Strongly disagree to Strongly agree)
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I prefer to see luxury products in real-life contexts (as shown by influencers) rather than in traditional advertisements.(Strongly disagree to Strongly agree)
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I prefer influencers who share both positive and negative aspects of luxury products they review.(Strongly disagree to Strongly agree)
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I find micro-influencers (fewer followers, more niche content) more trustworthy than macro-influencers (celebrities, millions of followers)(Strongly disagree to Strongly agree)
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On a scale of 1-5, how would you rate the influence of social media influencers on your luxury fashion purchasing decisions?
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I often purchase luxury fashion products (Strongly disagree to Strongly agree)
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When I have to buy a fashion product, I usually prefer luxury brands over non-luxury brands. (Strongly disagree to Strongly agree)
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I am often willing to pay more for a luxury fashion product. (Strongly disagree to Strongly agree)
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Which type of influencer content about luxury fashion do you find most valuable? (Select up to 2)
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Which type of influencer content about luxury fashion do you find most valuable? (Select up to 2)