YOUR MISSION
As our B2B Sales Copywriter, you will be the creative engine behind our clients' campaign success. Your mission is to translate strategic direction into compelling, high-conversion copy for multi-channel outbound campaigns. Working in close partnership with our GTM Strategists and Engineers, you will craft the words that capture attention, build trust, and drive meaningful responses from executive-level audiences, directly fueling the performance of our GTM engine.
WHAT YOU’LL DO
Masterful Outbound Copywriting: Write clear, persuasive, and professional copy for cold email and LinkedIn campaigns. Your writing will reflect our clients' brands perfectly and engage sophisticated B2B audiences without resorting to "gotcha" tactics.
Strategic Angle & Hypothesis Development: Go beyond single-threaded ideas. You will develop and articulate multiple compelling angles for each campaign, designing intentional A/B/C/D testing frameworks to systematically discover what resonates with the target audience.
AI-Enhanced Personalization: Work hand-in-hand with our GTM Engineers to coordinate on compelling data points and craft effective AI-personalization points directly within the copy, making every message feel relevant and unique.
Iterative, Data-Informed Optimization: Analyze campaign performance metrics (opens, clicks, replies) to understand what's working and what isn't. Use these insights to continuously refine and improve copy, driving iterative performance gains over time.
Lead Magnet & Collateral Ideation: Partner with GTM Strategists to brainstorm and outline compelling lead magnets and collateral (e.g., whitepapers, case studies, checklists) that support campaign goals and provide tangible value to the target audience.
Collaborative Strategy Execution: Partner closely with our GTM Strategists, who own the client relationship and overall campaign strategy. You will absorb their strategic briefs and client insights to ensure your copy is perfectly aligned with the client's goals, value proposition, and Ideal Customer Profile.
Voice & Tone Mastery: Quickly learn and adapt to the unique voice of our diverse, high-profile clients, ensuring all communication is authentic and maintains a high standard of professionalism.
