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Consumers of the Cosmetic Industry

Thank you for participating in this survey. Your feedback is essential in helping us better understand the challenges and problems faced by cosmetics consumers. Please take a few minutes to share your experiences and thoughts with us.

A little bit about you

Age

Age
A
B
C
D
E
F
G

Gender

Gender
A
B
C
D

Country

City

What is your skin type?

What is your skin type?
A
B
C
D
E
F
G
H

What best describes your skin tone?

https://storage.tally.so/7e2439bf-37db-45ca-bad8-ba3befe0eb89/Skin-tone-card-1.jpeg

Cosmetic Usage

How often do you use cosmetics (e.g., makeup, skincare, haircare products)?

How often do you use cosmetics (e.g., makeup, skincare, haircare products)?
A
B
C
D
E

Which cosmetic products do you use regularly? (Select all that apply)

Which cosmetic products do you use regularly? (Select all that apply)

Common Problems & Influences

What are the most significant problems or challenges you face when buying or using cosmetics? (Please check all that apply)

What are the most significant problems or challenges you face when buying or using cosmetics? (Please check all that apply)

Currently is there any brand solving your problem? If so, please let us know which brand and how.

Do you have any favourite cosmetics brands or products that you trust? If yes, please list them.

What factors influence your decision to purchase cosmetics? (Select all that apply)

What factors influence your decision to purchase cosmetics? (Select all that apply)

Who influences your decision to purchase cosmetics that work for you? (Select all that apply)

Who influences your decision to purchase cosmetics that work for you? (Select all that apply)

Would you benefit from a list of curated products for your skin type & skin tone be helpful?

Would you benefit from a list of curated products for your skin type & skin tone be helpful?
A
B
C
D

Suggestions and Comments

Are there any specific suggestions or comments you would like to share regarding the cosmetics industry or your experiences as a cosmetics consumer?

If you are happy to jump on a call and discuss more about your cosmetic product consumption, please share your email address and we will get in touch

Thank you for completing this survey. Your input is valuable to us, and it will help us improve our understanding of the challenges faced by cosmetics consumers. Your responses are anonymous and confidential. If you have any additional thoughts you would like to share, feel free to reach out at [email protected].
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