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Consumers of the Cosmetic Industry
Thank you for participating in this survey. Your feedback is essential in helping us better understand the challenges and problems faced by cosmetics consumers. Please take a few minutes to share your experiences and thoughts with us.
A little bit about you
Age
*
Age
A
Under 18
B
18-24
C
25-34
D
35-44
E
45-54
F
55-64
G
65+
Gender
*
Gender
A
Male
B
Female
C
Other
D
Prefer not to say
Country
*
City
*
What is your skin type?
*
What is your skin type?
A
Normal Skin
B
Oily Skin
C
Dry Skin
D
Combination Skin
E
Sensitive Skin
F
Mature Skin
G
Acne-Prone Skin
H
Other - please describe
What best describes your skin tone?
*
Cosmetic Usage
How often do you use cosmetics (e.g., makeup, skincare, haircare products)?
*
How often do you use cosmetics (e.g., makeup, skincare, haircare products)?
A
Daily
B
Several times a week
C
Weekly
D
Rarely
E
Never
Which cosmetic products do you use regularly? (Select all that apply)
*
Which cosmetic products do you use regularly? (Select all that apply)
Foundation
Concealer
Primer
BB Cream
CC Cream
Blush
Bronzer
Highlighter
Mascara
Eye-shadow
Eyeliner / Kajal
Lipstick
Other (please specify)
Common Problems & Influences
What are the most significant problems or challenges you face when buying or using cosmetics? (Please check all that apply)
*
What are the most significant problems or challenges you face when buying or using cosmetics? (Please check all that apply)
High prices
Difficulty finding the right shade or product for your skin type
Allergic reactions or skin sensitivity
Confusing product labels or ingredients
Lack of information about product sourcing and ethics
Short product shelf life or expiration issues
Ineffective products
Difficulty applying makeup or using certain cosmetics
Packaging waste and environmental concerns
Limited availability of cruelty-free or vegan products
Other (please specify)
Currently is there any brand solving your problem? If so, please let us know which brand and how.
*
Do you have any favourite cosmetics brands or products that you trust? If yes, please list them.
*
What factors influence your decision to purchase cosmetics? (Select all that apply)
*
What factors influence your decision to purchase cosmetics? (Select all that apply)
Brand reputation
Product reviews and recommendations
Ingredient list and product safety
Cruelty-free or vegan certifications
Price and affordability
Packaging sustainability
Product Packaging and Presentation
Social and environmental responsibility of the brand
Other (please specify)
Who influences your decision to purchase cosmetics that work for you? (Select all that apply)
*
Who influences your decision to purchase cosmetics that work for you? (Select all that apply)
Friends & Family
Influencers & Beauty Bloggers
Makeup Artists
Cosmetic Salespeople
Traditional Advertisements
Social Media Advertising
Online Reviews and Ratings
Magazines and Beauty Editorials
Celebrity Endorsements
Dermatologists and Skin Care Professionals
Beauty Subscription Boxes
Online Makeup Communities
Beauty Brands and Promotions
Other (please specify)
Would you benefit from a list of curated products for your skin type & skin tone be helpful?
*
Would you benefit from a list of curated products for your skin type & skin tone be helpful?
A
Yes - this would be really helpful as I am still finding the products that are best for me
B
Yes - I would be interested in finding more suitable products but I already have a few that work well for me
C
Really depends
D
No - I have already found all the products that work great for me
Suggestions and Comments
Are there any specific suggestions or comments you would like to share regarding the cosmetics industry or your experiences as a cosmetics consumer?
*
If you are happy to jump on a call and discuss more about your cosmetic product consumption, please share your email address and we will get in touch
Thank you for completing this survey. Your input is valuable to us, and it will help us improve our understanding of the challenges faced by cosmetics consumers. Your responses are anonymous and confidential. If you have any additional thoughts you would like to share, feel free to reach out at
[email protected]
.
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