RightMessage Done For You Segmentation Intake
We're excited to help you put into place a robust system for segmenting your email list.
To kick things off, please complete the following intake questionnaire.
What email address should we contact you at?
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What's the website that you'll be running your segmentation survey on?
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What email marketing platform do you use?
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And how would you like to display your segmentation survey?
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Please share a bit about how you currently get people onto your email list:
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Please share as much as you can about your audience:
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For example: what are their goals? Their challenges? What sort of natural segmentation exists, e.g. the industry they work in, their job role, their fitness level, etc.
The goal of any good segmentation survey is to get you data that helps you convert more leads into customers. What do you sell?
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When someone joins your email list, what happens next?
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For example: are you sending them a welcome sequence? Or do they just get your weekly newsletter? How do you ultimately intend on selling them on what you have on offer?
Why are you ultimately looking to better survey and segment your email list?
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Learn more about my audience | | | |
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Come up with data-backend content ideas | | | |
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Personalize my email campaigns | | | |
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Personalize my sales pages | | | |
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Recommend specific products/services | | | |
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Lead score / qualify for my sales team | | | |
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Is there anything else you'd like to share with us?
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What email address do you use for your RightMessage account?
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For us to work our magic, you need to have an active RightMessage account. We'll apply two months worth of credit to your account once your segmentation survey is up and running.
Here's what happens next:
Once we've had a chance to review your intake (usually <24 hours), we'll be in touch with any follow-up questions and to give you an idea of our timing.
We're typically able to turn these around within about a week of receiving this intake, but we'll give you an idea of when the draft segmentation survey will be ready once we get in touch.
From there, we'll research as much as we can about your brand and your audience and create a preliminary segmentation strategy.
We'll load all of this into your RightMessage account, and record an overview video of the survey, how we've set it up, the rationale behind the questions we're asking, and more.
Once you've had a chance to review the draft survey and our video, you'll let us know what, if any, amends you'd like to make. And after you've completed this round of amends, we'll update the segmentation survey accordingly.
While that's going on, we'll work either with your or your "web person" to get everything set up on your website.
This might be as straight forward as adding our tracking script to your website's header, but depending on what you're looking to achieve could involve us directing your team to build out a new confirmation survey page that will house the RightMessage survey.
Finally, once your website is prepared and the survey is complete, we'll then map the data RightMessage collects into your email marketing platform. This way your new subscribers will be segmented. Then it's just a matter of clicking "Publish to website" in RightMessage – and that's it!
Once you're up and running, we'll record a handoff video that shows you how you can refine and improve your segmentation survey over time. We'll also provide some ideas and best-practices on how to leverage that data you're collecting to increase conversions.
And about a month after you've gone live, we'll review your account's data and reach out with ideas on how you can improve overall performance.
(RightMessage has collected north of 13 million survey submissions, and we've invested a lot of time and money in macro analyzing this data to figure out how to create the most efficient segmentation surveys possible.)
Enter in your payment details below, and once you've verified that everything you've included above is correct, click "Submit" and our team will get to work 💪