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PAAM Market Research Questionnaire

What is your current job seniority?

*

What is your current job seniority?

1

CxO

2

VP / Director / Head of

3

Lead / Manager

4

Other

What is your current job function?

*

What is your current job function?

A

Marketing

B

Sales

C

Growth

D

Revenue

E

Other

What is the size of your organization?

*

What industry does your organization operate in?

*

What industry does your organization operate in?

A

B2B/SaaS

B

B2C/e-Commerce

C

B2G

What drives more business to your organization?

*

What drives more business to your organization?

A

Sales-led Growth

B

Product-led Growth

On a scale of 1 (not a challenge) to 10 (big challenge), how would you rate the following challenges?

Mapping customer journeys

*

Mapping customer journeys

0

1

2

3

4

5

6

7

8

9

10

Aligning sales and marketing

*

Aligning sales and marketing

0

1

2

3

4

5

6

7

8

9

10

Leveraging buyer intent

*

Leveraging buyer intent

0

1

2

3

4

5

6

7

8

9

10

Accurately attributing ROI

*

Accurately attributing ROI

0

1

2

3

4

5

6

7

8

9

10

Effective lead handoff

*

Effective lead handoff

0

1

2

3

4

5

6

7

8

9

10

Pipeline creation

*

Pipeline creation

0

1

2

3

4

5

6

7

8

9

10

Pipeline acceleration and conversion

*

Pipeline acceleration and conversion

0

1

2

3

4

5

6

7

8

9

10