Form cover
Page 1 of 1

The Content Marketer’s Reality Check Survey 2025

Hey! If you’re a content marketer — especially at a startup or in a small team — you probably know how messy and confusing the content journey can feel. Maybe you’re still figuring it out, or perhaps you’ve already fought your way through and have lessons worth sharing. Either way, I’d love to hear from you.

This survey aims to capture the real challenges and wins. Once the full report is ready, I’ll share it with you personally. I’ll also be turning the insights into content for my LinkedIn, my upcoming Substack, and a series of case studies and reports.

Thanks in advance for taking the time — your input really matters!

Category 1: AI in Writing, Editing, and Proofreading

Q1. What is your biggest challenge when using AI for research/writing/editing/proofreading?

Q1. What is your biggest challenge when using AI for research/writing/editing/proofreading?

Q2: How do you feel AI has impacted your workflow?

Q2: How do you feel AI has impacted your workflow?

Category 2: AI Visibility & LLM Mentions (LLMO Ranking)

Q3: What’s your main challenge in getting content/brands surfaced in LLM answers (e.g., AI Overviews, ChatGPT, Perplexity)?

Q3: What’s your main challenge in getting content/brands surfaced in LLM answers (e.g., AI Overviews, ChatGPT, Perplexity)?

Q4: Are you currently trying any strategies actively to get more AI visibility?

Q4: Are you currently trying any strategies actively to get more AI visibility?

Category 3: Content Attribution and Measurement

Q5: What’s your biggest pain point with attribution?

Q5: What’s your biggest pain point with attribution?

Q6: How confident are you in your current ability to measure the impact of your content?

Q6: How confident are you in your current ability to measure the impact of your content?

Category 4: Strategy & Planning

Q7: What’s your biggest challenge in developing a content strategy?

Q7: What’s your biggest challenge in developing a content strategy?

Q8: What would most help you improve your content strategy today?

Q8: What would most help you improve your content strategy today?