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Let's brew

How often do you drink coffee?

Which of these do you prefer?

A

Instant coffee (e.g., Nescafé, Bru)

B

Ground coffee / Beans (French press, filter, moka pot, etc.)

C

Ready-to-Drink (bottled/canned cold coffee)

D

Capsule coffee (e.g., Nespresso)

E

Other

How do you like your coffee?

*

What usually makes you choose a coffee?

*

Taste

Aroma

Price/Affordability

Quick preparation

Energy Boost

Brand Reputation

Variety/ Flavours

Socializing

Other

Please indicate how much you agree with the following statements

Coffee is an important part of my daily routine.

*

1

2

3

4

5

Strongly DisagreeNeutralStrongly Agree

I am open to try new coffee formats & flavours

*

1

2

3

4

5

Strongly DisagreeNeutralStrongly Agree

I often choose coffee that saves me time. (even though it costs more!)

*

1

2

3

4

5

Strongly DisagreeNeutralStrongly Agree

What do you dislike/wish could improve about your current coffee?

*

Taste (too bitter/not rich enough)

Too expensive

Limited option/flavours

Not healthy enough (too acidic)

Other

Will you buy a new coffee brand if it matches your preference?

1

2

3

4

5

Very UnlikelyVery Likely