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Let's brew
How often do you drink coffee?
Which of these do you prefer?
A
Instant coffee (e.g., Nescafé, Bru)
B
Ground coffee / Beans (French press, filter, moka pot, etc.)
C
Ready-to-Drink (bottled/canned cold coffee)
D
Capsule coffee (e.g., Nespresso)
E
Other
How do you like your coffee?
*
What usually makes you choose a coffee?
*
Taste
Aroma
Price/Affordability
Quick preparation
Energy Boost
Brand Reputation
Variety/ Flavours
Socializing
Other
Please indicate how much you agree with the following statements
Coffee is an important part of my daily routine.
*
1
2
3
4
5
Strongly Disagree
Neutral
Strongly Agree
I am open to try new coffee formats & flavours
*
1
2
3
4
5
Strongly Disagree
Neutral
Strongly Agree
I often choose coffee that saves me time. (even though it costs more!)
*
1
2
3
4
5
Strongly Disagree
Neutral
Strongly Agree
What do you dislike/wish could improve about your current coffee?
*
Taste (too bitter/not rich enough)
Too expensive
Limited option/flavours
Not healthy enough (too acidic)
Other
Will you buy a new coffee brand if it matches your preference?
1
2
3
4
5
Very Unlikely
Very Likely
Submit
