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Navigating the Climate Tech Landscape

Ready to find clarity in the climate tech maze? Welcome to the 2024 Climate Tech Marketing Survey! Your insights are essential in shaping the way climate solution providers help you choose the best option for you. Let's explore what's working (and what's not) in adopting these game-changing technologies. Stay tuned for details about reward opportunities at the end of the survey! đźŚż

Privacy note: 1) we do not ask for any absolute data 2) statistics will be anonymous 3) you can participate anonymously or decide to be quoted: make your choice at the end of the survey.

Start!

(better if you do it from a computer, not from your mobile: it's easier!)

1. Challenges in Marketing and Communication. Please select a maximum of 3 challenges you face when seeking or considering climate or sustainability-related solutions.

1. Challenges in Marketing and Communication. Please select a maximum of 3 challenges you face when seeking or considering climate or sustainability-related solutions.

2. Drag and rank key OPPORTUNITIES for your company in adopting climate solutions.

2. Drag and rank key OPPORTUNITIES for your company in adopting climate solutions.
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3. IMPORTANCE of promotion items. Rate the importance of items in selecting a vendor's solutions on a scale of 1 (not important) to 5 (very important)

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Information on their company

Tech details about the vendor solution
Emotional comms / engagement initiatives/ stories

Potential cost savings/revenue increase the solution provides

Awards
Positive press reviews
Certifications and validations
Government approval
High-profile existing customers or partners

Measurable environmental impact

4. PERCEPTION on communications. Rate how well you perceive vendors' performance on the same items on a scale of 1 to 5.

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Information on their company

Tech details about the vendor solution
Emotional comms / engagement initiatives/ stories

Potential cost savings/revenue increase your solution provides

Awards
Positive press reviews
Certifications and validations
Government approval
High-profile existing customers or partners

Measurable environmental impact

5. PREFERRED COMMUNICATION METHODS. Select up to 3 preferred methods for your potential customers to hear from you for the first time.

5. PREFERRED COMMUNICATION METHODS. Select up to 3 preferred methods for your potential customers to hear from you for the first time.

6. EDUCATIONAL CHANNELS AND ACTIVITIES. Select ALL the channels/activities that would help you select a solution during the decision making process.

6. EDUCATIONAL CHANNELS AND ACTIVITIES. Select ALL the channels/activities that would help you select a solution during the decision making process.
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7. FINAL DECISION What would be the final 3 criteria you would apply to select a solution from a final shortlist?

7. FINAL DECISION What would be the final 3 criteria you would apply to select a solution from a final shortlist?

8. KEY QUESTION! Describe a particularly successful marketing initiative / campaign that caught your attention when looking for and selecting a sustinability-related solution. Share links if possible.

9. ENHANCING COLLABORATION. Share an innovative idea to enhance collaboration between companies like yours and potential vendors.

You're more than halfway through! Just a last effort...

10. IMPACT ON ESG goals? Select ALL the climate solutions you will prioritize in the next 12 months

10. IMPACT ON ESG goals? Select ALL the climate solutions you will prioritize in the next 12 months
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11. KEY QUESTION! ADDRESSING GREEN WASHING. Choose how you address the issue of greenwashing when selecting a solution. Select ALL that apply.

11. KEY QUESTION! ADDRESSING GREEN WASHING. Choose how you address the issue of greenwashing when selecting a solution. Select ALL that apply.

12 .IMPACT REPORT. Does your company produces one?

13. EFFECTIVENESS OF IMPACT REPORTS. Is a sustainability report enough to document and promote your environmental footprint?

14. ADDITIONAL ACTIVITIES ACTIVITIES. If you answered Partially or NO, which other actions are you taking to inform your stakeholders on your sustainability efforts and goals?

14. ADDITIONAL ACTIVITIES ACTIVITIES. If you answered Partially or NO, which other actions are you taking to inform your stakeholders on your sustainability efforts and goals?

15. COLLABORATING WITH VENDORS AND PARTNERS. Any other ideas to improve the collaboration with solution providers?

16. EFFECTIVE CLIMATE NARRATIVE VISUALS. Select the most effective visual for a climate narrative. (DROPDOWN BELOW THE IMAGE)

https://storage.tally.so/e6ceeec4-faa8-4256-aeec-df32c395c888/Images-selection.png

17. LAST, KEY QUESTION! INSPIRING CLIMATE COMMUNICATION. Share your opinion on an effective communication angle to inspire people and companies to take climate action.

Almost there! A few more bites to get you closer to the reward!

Please provide your contact details, and if you agree to our Privacy Policy, you can submit the survey.

Your name

Your surname

Where can we send you the report?

Would you like to be mentioned in the final report?

Would you like to be tagged on Linkedin when the report is live?

If you answered YES, what is your Linkedin profile?

What company do you work for?

What is your role?

What model does your company have?

In what growth phase is your company?

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