Business Adoption: 64% of small businesses utilize email marketing to reach customers, underscoring its importance in business communication strategies.
- HUBSPOT BLOG
Consumer Preference: 51% of consumers consider email the preferred channel for brand communications, highlighting its effectiveness in reaching target audiences.
- GETRESPONSE
Budget Allocation: 38% of brands are increasing their email marketing budgets, reflecting confidence in its effectiveness.
Between a business owner with a 5,000-person email list and one with 10,000 social media followers, the email list owner holds a significant advantage. Here's why:
Email lists are lifetime assets: You own your list, giving you full control over how you connect with your audience.
Complete independence: Unlike social media platforms, where policies and algorithms can change or accounts can be shut down, email lists are secure and entirely yours.
Stability vs. Risk: A social media account can be suspended or lost at any time, taking all 10,000 followers with it. An email list, however, ensures you'll never lose touch with your audience.