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Café Motatán Survey – Redefining Coffee & Meals at Work

Hi! We're conducting a short survey to better understand how busy professionals like you experience coffee and food during the workday.

Café Motatán is developing an innovative service model that includes:
- A central specialty café hub as our flagship location and production base.
- A network of virtual kiosks and RFID-enabled smart fridges located on select floors of business towers.

This system will allow you to easily access exceptionally high-quality coffee and healthy Grab N’ Go meals at your workplace — combining speed, convenience, and premium taste.

The survey takes only 5–7 minutes. Your answers are anonymous and will help us shape a better experience for you. Thank you!

1. What is your age group?

1. What is your age group?
A
B
C
D

2. What is your current job title? (Select the one that fits best)

3. In which area of Madrid do you work?

4. How Long is your daily commute (One Way)?

4. How Long is your daily commute (One Way)?
A
B
C
D

5. How many floors does your office building have?

5. How many floors does your office building have?
A
B
C
D

☕️ Section 2: Coffee Habits

1. How many cups of coffee do you typically drink during a workday?

1. How many cups of coffee do you typically drink during a workday?

2. Where do you usually get your coffee? (Select all that apply)

2. Where do you usually get your coffee? (Select all that apply)
A
B
C
D
E

Specify

3. What do you value most in your daily coffee experience? (Choose up to 3)


3. What do you value most in your daily coffee experience? (Choose up to 3)

4. How would you describe the quality of the coffee you currently drink at work?

From Poor to Exceptional

🥗 Section 3: Food Preferences and Health

1. Do you usually buy food during the workday?

1. Do you usually buy food during the workday?
A
B

2. What type of food do you prefer for lunch or snacks? (Select all that apply)

2. What type of food do you prefer for lunch or snacks? (Select all that apply)

Specify

How important is healthiness in your food choices?

How important is healthiness in your food choices?
(Scale: 1 = Not at all important | 10 = Extremely important)

🤖 Section 4: Technology & User Experience


1. Would you use a virtual kiosk/ app inside your building to pre-order food or drinks from a nearby café?

1. Would you use a virtual kiosk/ app inside your building to pre-order food or drinks from a nearby café?
A
B
C

🧊 How likely are you to use a smart fridge with automatic checkout if the experience includes the following features?

1
2
3
4
5
Checkout process takes less than 30 seconds — just grab and go
Meals are healthy, fresh, and ready to eat
You can choose between self-service on your floor or a café hub nearby
Coffee is barista-level and high-quality

What could improve your interest in using this kind of smart fridge service?

2.What concerns would you have about using this type of service?

💶 Section 5: Price Sensitivity & Usage Frequency.

1. How much would you be willing to pay for a high-quality coffee prepared by a professional barista?

1. How much would you be willing to pay for a high-quality coffee prepared by a professional barista?
A
B
C
D

2. What is your average daily spend on lunch or snacks?

2. What is your average daily spend on lunch or snacks?
A
B
C

3. How frequently would you use this type of service if available in your building?

3. How frequently would you use this type of service if available in your building?
A
B
C
D

💬 Section 6: Final Thoughts

1. Does the combination of convenience, premium quality, and ethical sourcing appeal to you?

1. Does the combination of convenience, premium quality, and ethical sourcing appeal to you?
A
B

2. What would make you use this service more often?