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The Ordinary Business Podcast Application

The episodes that resonate most with our audience share one thing in common: a real, specific way you've done something differently than the standard advice — and why it works for your actual life and business.

We're not looking for frameworks or best practices. We're looking for the moment you stopped doing what everyone said you should do and built something that actually fits you.

That might look like:

- A client acquisition strategy that doesn't rely on the channels everyone's pushing - A system, tool, or workflow you ditched (and what you replaced it with — or didn't) - A business structure you built around a constraint most people would try to work around - A boundary, habit, or decision that looks unconventional from the outside

Not a fit: your healing journey, your relationship with spirituality or intuition as your strategy, a pivot in how you see yourself, or a pitch for what you coach on. If the story ends with "and now I help people do this too," it's not a fit.

Instead of sharing your expertise, you’ll be sharing a story that showcases how you think, solve problems, or approach life and business — which, yes, is also part of your brand.

A few things to know before you apply:

- Our audience is ordinary business owners — solopreneurs and tiny teams, usually making under $300k/year with fewer than 6k followers. They’re experienced (4–5+ years in business), have no interest in reaching 7 figures, and they’re tired of being underestimated.

- More importantly, while the podcast is all about the “ordinary,” we’re looking for stories that highlight your intentionality or unique spin. The episodes that are performing best are ones that are something really "anti" something... like how I don't use Notion/Asana, getting clients without email marketing, running a business without childcare, etc.


Not: “I can talk about how boundaries for business.”

Better: “I deleted Instagram from my phone for six months and only marketed through my email list — here’s what happened.”

Your full name and pronouns:

Email address

Website URL

What makes your business ordinary?

This is not a teach-what-you-know podcast, nor is it, "let me tell you about my journey" podcast. This is a "talk about the unique strategy that you can't find on Google" podcast.

Tell me about what you want to share, and be detailed! This should NOT be related to what you help clients with. (What's the specific topic? Why is your approach different? How did you discover it? More details help you get selected.)

What's been your favorite episode and why? Have you left a review?

This podcast is community-oriented... meaning, we’re here to lift each other up. That includes sharing your episode when it goes live.

If you’re thinking, "But, my followers aren't business owners..." or "I don't want my competition to see behind-the-scenes..." then this probably isn’t for you.

The goal is for your audience (and mine) to see a new, more human side of what you do.

You'll also have the chance to win a free podcast ad spot... 👀