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Formulation Lab: Founder Intake Form

Thank you for choosing the Founding Member program! Please complete this form with as much detail as possible. The more information you provide, the better your Formulation Brief will be.

Founder Information

Full Name

Email

Company Name

Website

Your Product Vision

What is your product idea or concept?

Who is your target customer?

Please list 1-3 direct competitors you plan to take market share from. What do you see as their primary weakness?

What benefits are you hoping to deliver?

What benefits are you hoping to deliver?

Other:

What product format are you developing?

What product format are you developing?

Product & Sensory Preferences

What are 1–3 products or brands you admire in this space?

What flavor direction are you imagining?

Any cultural or regional influences for your flavor profile?

Are there any "hero" ingredients central to your product vision?

Are there any specific ingredients you want included or excluded?

What type of texture or mouthfeel are you aiming for?

What’s your sweetness preference?

What are your color goals?

How “clean label” should your product be?

Are there any certifications you're targeting?

Are there any certifications you're targeting?

Other:

Packaging Direction

Do you have a packaging format in mind?

Do you have a packaging format in mind?

Other:

What kind of packaging vibe are you aiming for?

E.g., premium minimalist, colorful wellness, clinical efficacy

Are you open to stock packaging or envisioning custom?

Do you have any sustainability requirements for packaging or sourcing?

Do you have any sustainability requirements for packaging or sourcing?

Other:

Manufacturing & Commercial Strategy

Have you manufactured a product before?

What kind of manufacturer are you hoping to work with?

What kind of manufacturer are you hoping to work with?

Do you know your minimum order quantity (MOQ) target?

What is your target cost per unit (COGS)?

Are you open to using premium branded ingredients?

Is your concept currently scalable at commercial volumes?

What’s your desired processing method?

What’s your desired processing method?

What’s your target shelf life?

Regulatory & Claims

Where are you planning to launch?

Where are you planning to launch?

Are there allergens we should avoid?

Are there allergens we should avoid?

Other:

Do you want clinically studied doses or are you flexible?

If you selected depends on ingredient, please explain.

What is your preferred serving size?

e.g., 1 stick, 2 gummies, 1 cap, 1 scoop in 8oz water, etc.

Timeline & Help Needed

What’s your ideal launch timeline?

What’s your ideal launch timeline?

What is your estimated budget for this initial formulation phase?

Final Uploads

Upload any relevant files (moodboard, deck, formula, etc.) (optional)

Anything else we should know?

Thank you! Once you submit, we will confirm we are able to complete the formula brief with the information given and then you will receive a payment link. Once we receive payment, we'll get to work and deliver your Formulation Brief via email within 3-5 business days!